Magic 828
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| Magic 828 | |
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| City of license | Leeds |
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| Broadcast area | West Yorkshire |
| Slogan | "The Best of the 60s, 70s & more" |
| Frequency | 828 kHz, DAB Digital Radio |
| Format | Oldies |
| Audience share | 5.4% (March 2008, [1]) |
| Owner | Bauer Radio |
| Website | magic828.co.uk |
Magic 828 is the AM sister service of Radio Aire and broadcasts to West Yorkshire on 828 kHz.
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[edit] History
Magic 828 began when Radio Aire split its AM & FM frequencies on 17th July 1990 to form two different stations. Only the overnight "Nightflight" programme was simulcast on both stations. However, local news during the early 90s was simulcast on both although Radio Aire only took the first two minutes of the four-minute bulletin. After Emap took over they began to role the Magic brand out across the other AM stations in the group, however this station was the first to possess the name.
[edit] Programming
In December 2001, EMAP decided that it was more economical for the Magic network to share off-peak programmes and in line with the other Magic AM stations began networking between 10am-2pm, and 7pm-6am. During these hours it was simply known as Magic, although there were local commercial breaks, and local news on the hour.
In January 2003 after a sharp decline in listening, the station ceased networking with the London station, Magic 105.4, and a regional northern network was created with Magic 1152 at the hub at the weekend and the Newcastle station of the same name during the week. During networked hours, local adverts are aired, as well as a local news summary on the hour.
From July 2006, more networking was introduced across the Northern Magic AM network which means only 4 hours a day will be presented from the local studios, this show will be between 06:00 and 10:00am.Leeds lad Glenn Pinder is the weekday Breakfast Presenter, while Nick Babb and Carl Kingston look after the weekends.
[edit] Imaging
The station presently uses very few sung idents, mostly they can be heard after the news each hour, these are produced by Steve England. The rest of the time idents are in the form of Voice-overs which use the voice of Mark Thorburn one of Magic's presenters.
The current station logo is a "green blob" with Magic 828 medium wave inside.
[edit] Presenters
[edit] Weekdays
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[edit] Weekends
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[edit] External links
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