Magic 1161
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| Magic 1161 | |
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| Broadcast area | East Riding of Yorkshire & Northern Lincolnshire |
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| Frequency | 1161 kHz |
| First air date | February 12, 1997 |
| Format | Oldies |
| Audience share | 4.4% (March 2008, [1]) |
| Owner | Bauer Radio |
Magic 1161 is a commercial radio station which broadcasts to the East Riding of Yorkshire and Northern Lincolnshire in England since 1997.
It is the AM sister station of Viking FM and is a part of the Magic Radio Network within the Bauer Radio group.
The studios are based at Commercial Road in Hull, East Riding of Yorkshire.
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[edit] History
This station was formed when Viking Radio split its 1161 (originally said "Double-One-Six-One) medium wave frequency from its FM service in 1988. It has had many name changes, including "Viking Gold", "Classic Gold" (not to be confused with the service operated by UBC), "Classic Gold Radio", "Great Yorkshire Gold" and "Great Yorkshire Radio". Most of these formats with the exception of "Viking Gold" shared programmes with the AM stations of the "Yorkshire Radio Network".
[edit] Programming
In December 2001, EMAP decided that it was more economical for the Magic network to share off-peak programmes and in line with the other Magic AM stations began networking between 10am-2pm, and 7pm-6am. During these hours it was simply known as Magic, although there were local commercial breaks, and local news on the hour.
In January 2003 after a sharp decline in listening, the station ceased networking with the London station, Magic 105.4, and a regional northern network was created with Magic 1152 at the hub at the weekend and the Newcastle station of the same name during the week. During networked hours, local adverts are aired, as well as a local news summary on the hour.
From July 2006, more networking was introduced across the Northern Magic AM network which means only 4 hours a day will be presented from the local studios, this show will be between 06:00 and 10:00am. The weekday Breakfast show is presented by Darren Lethem.
[edit] Imaging
The station presently uses very few sung idents, mostly they can be heard after the news each hour, these are produced by Steve England. The rest of the time idents are in the form of Voice-overs which use the voice of Mark Thorburn one of Magic's presenters.
[edit] External links
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