Runner's World
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Runner's World is a globally circulated monthly magazine for recreational runners, published by Rodale Press in Emmaus, Pennsylvania, in the United States.
In addition to the printed magazine, the magazine's web sites have provided a valuable resource for runners, including thorough running race event calendars.
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[edit] Beginnings
Runner's World was originally launched in 1966 by Bob Anderson as Distance Running News, and Anderson published the magazine by himself for several years. Runner and writer, Hal Higdon, had been writing for the magazine since the beginning (2nd edition). Eventually, Anderson changed the name of the magazine to Runner's World. He brought on Joe Henderson as chief editor and moved the editorial offices to Mountain View, California. Runner's World thrived during the 1970s "running boom," even in the face of competition from the New York-based magazine, The Runner.
[edit] Purchased by Rodale Press
In the early 1980s, Bob Anderson sold a good portion of his publications, including Runner's World magazine. Some of Anderson's books went out of print while others were distributed by Macmillan Publishing. Robert Rodale of Rodale Press, purchased Runner's World magazine and the editorial offices moved to Rodale's base in Emmaus, Pennsylvania. Joe Henderson did not move to Emmaus, and stepped down as editor, though he remained associated with the magazine until 2003. Random House bought the running log, which was published under the Runner's World name for decades after the sale.
Not long after buying Runner's World, Rodale bought The Runner , and merged the two magazines, keeping the Runner's World name and some writers, including Ambrose Burfoot who became the editor; a post he held until 2003.
Runner's World remained strong through the so-called "second running boom" in the late 1990s. In 2004, the magazine had a full redesign. Since then, the magazine has won several awards including being ranked #1 on Adweek's Hot List, #6 on Advertising Age's "A-List"; been recognized for having the "Creative Team of the Year" and most notably has been nominated 3 times for National Magazine Awards. Also since the redesign, the magazine's circulation has increased to 650,000 from 525,000 at a time where most consumer magazine's circulations have declined and advertising pages and revenue remain at an all time high. The vice-president and publisher of Runner's World's United States' edition is Andrew Hersam and its editor is David Willey.
In February 2007, Rodale acquired Running Times Magazine with the objective of getting the magazine back on its original mission to serve the front of the pack.
[edit] International circulation
Since the early 1990s, Runner's World has expanded outside the United States. The first new edition was a United Kingdom edition wholly owned by Rodale Nat Mags, Inc joint venture between Rodale Inc and The Hearst Corporation. Editions in Australia, Belgium, Germany, Italy, the Netherlands, South Africa, Spain, and Sweden are published either as joint ventures or through licensing arrangements with publishers in those countries. Editors in each country have access to editorial content from the U.S. edition, but also publish their own original content with local flavor.
[edit] See also
[edit] External links
- Runner's World Official Web Site.
- Runner's World Australian edition Web Site.
- Runner's World German edition Web Site.
- Runner's World Italian edition Web Site.
- Runner's World Netherlands edition Web Site.
- Runner's World South African edition Web Site.
- Runner's World Swedish edition Web Site.
- Runner's World United Kingdom edition Web Site.
- Running Shoes.
- Running Tips.
- Running Training.
