Orbit (gum)
From Wikipedia, the free encyclopedia
Orbit is a brand of sugarless chewing gum from the Wrigley Company. In the United States, where it was re-launched in 2001,[1] it is sold in cardboard boxes with 14 individually-wrapped pieces of gum per package. In the UK, where it was launched in 1977,[2] it was sold as a traditional long-stick gum. Wrigley's have recently introduced the 14 package (as in America) in the UK.
Orbit White, packaged in blister packs of 12 pieces, was released to compete with Cadbury Adams's Trident White gum in 2001.[3]
In North America, Orbit television ads feature English actress Vanessa Branch.
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[edit] History
Orbit has been a U.S. brand since 1944. After World War II it was discontinued in 1946 but reappeared in the US in the 1977 as the first sugarfree chewing gum from the Wrigley Company before launching Extra gum. It was again relaunched in 2001.
[edit] Name
The name "Orbit" derives from the sorbitol that sweetens it. It contains about 1.32 grams per stick of sorbitol.
[edit] Flavors
The following is an incomplete list of the various types of Orbit gum:
| Flavor | Market |
| Peppermint | USA |
| Spearmint | USA |
| Wintermint | USA |
| Bubblemint | USA |
| Cinnamint | USA |
| Sweet Mint | USA |
| Citrusmint | USA |
| Positively Pomegranate
(LIMITED EDITION FLAVOR) |
USA |
| Lemon Lime | USA |
| Crystal Mint | USA |
| Raspberry Mint | USA |
| Mint Mojito | USA |
| Maui Melon Mint | USA |
| Strawberry Mint | USA |
| Sangria Fresca | USA |
| Fabulous Fruitini | USA |
| Peach Mint | Russia |
| Grapefruit Mint | Germany |
| Orange Berries | Israel |
| Lemonade | Israel |
| Apple | Bulgaria, Israel |
| Fruit for Kids | Bulgaria, Israel |
| Water Melon | Bulgaria, Czech |
- Cherry Mint has been discontinued by the Wrigley company.
ORBIT WHITE: Melon Breeze, Fruit Sorbet USA
[edit] References
- ^ Wrigley press release, wrigley.com. Retrieved 2006-06-15.
- ^ Wrigley press release, wrigley.co.uk. Article retrieved 2006-06-15.
- ^ "Category Wars: Wrigley Returns To Orbit In Whitening Showdown" by Mike Beirne, Brandweek, 5/17/2004, Vol. 45 Issue 20, p11.
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