Jovovich-Hawk
From Wikipedia, the free encyclopedia
Jovovich-Hawk is a line of clothing, now in its third season, created by fashion models Milla Jovovich and Carmen Hawk in 2003. The atelier is based in Los Angeles, but pieces can be found at Fred Segal in Los Angeles, Harvey Nichols, and over 50 stores around the world. Vogue magazine has praised the line for its "girl-about-town cult status most designers spend years trying to achieve."[1] Jovovich-Hawk has an annual turnover of $1 million.[2]
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[edit] History
[edit] 2003 - 2005
Jovovich-Hawk was established by Jovovich and Hawk in 2003. The two met over 13 years ago as young models. Both women are adamant that the collections are for all ages and sizes, at times using Jovovich's mother as a size model. The collection is inspired by strong women, with a feminine vintage edge. Jovovich explains to the Taipei Times, "For us, it's about strong women or making women feel strong."[3] Jovovich and Hawk manage all aspects of the clothing line from manufacturing to distribution. For one of their first collections, the two had sewn the clothes themselves and before 2005 did not hire others to sew for them.[4]
The line's first collection, which amounted to eight pieces, was impressive enough to catch the eye of John Eshaya, women's creative director for Ron Herman at Fred Segal. The pieces were sold exclusively at its stores; the line almost instantly sold-out. The line's second season was equally, if not more successful, with Fred Segal re-ordering its stock mid way through the season.
[edit] 2006
For the 2006 spring collection, each piece has a name that pays homage to art, literature or film. The dress worn for the CS (California Style) photo shoot is known as the "Carly", after Carly Simon. Also the "Vivian", a white lace minidress inspired by illustrations of early 20th century artist Henry Darger, and a floral piece named "Sissy", which Jovovich dubs "a Carrie prom dress" after Sissy Spacek's role in the horror film Carrie.[5]
In April, Jovovich and Hawk launched the Jovovich-Hawk clothing range at Harvey Nichols in London. In November, the Council of Fashion Designers of America (CFDA) and US Vogue nominated Jovovich-Hawk as for the CFDA/Vogue Fashion Fund Award. The award was founded three years ago and underwritten by Vogue, Barneys New York, Coach, Juicy Couture, Kellwood Co., Nordstrom and Theory, with additional support from Gucci. The winner would receive $200,000 as well as a year of industry guidance and support. Although not winning, Jovovich-Hawk was nominated as a finalist, with Doo-Ri Chung taking the top prize. [6]
[edit] 2007 and the future
In 2007, Jovovich-Hawk participated in FashionWeekLive, a tour produced by IMG Fashion that also included collections by Anne Klein and Badgley Mischka. Jovovich-Hawk also teamed together with Mango to create a limited edition special collection for Spring 2007.[7] The Jovovich-Hawk for MNG collection would feature 10 dresses with a '60's theme.
In Jovovich's film, Resident Evil: Extinction, the costume she wore is a Jovovich-Hawk design. The shorts Alice, her character, wears are a variation on the "Alice Star" Shorts from the Spring 2007 collection.[8] For the Fall 2007 collection, titled Le Petit Mort, the two drew inspiration from "everything from very classic Irving Penn to a Versailles whore in an alley in Paris."[9]
In August 2007, Jovovich-Hawk participated with other designers to create a limited edition T-shirt for "Fashion Gives Back", Glamour's initiative to help benefit the "Malaria No More" organization. For every T-shirt sold, "Malaria No More" would donate bed nets to women in Tanzania.[10][11] In early September, Jovovich-Hawk participated in the Mercedes-Benz Fashion Week in New York to showcase their Spring 2008 line.[12]
It was announced in late 2007 that Jovovich and Hawk signed a deal to design a diffusion collection for Target's Go International campaigns, following in the footsteps of Luella, Paul & Joe and Proenza Schouler.[13] In the winter of 2007, Jovovich and Hawk shot a TV commercial for the collection in Los Angeles which was then shown during the New York Mercedes Benz Fall '08 Fashion Week in February 2008.[14] The collection debuted on March 2, 2008.
[edit] References
- ^ Vogue.co.uk (September 11, 2006). JOVOVICH HAWK SPRING/SUMMER 2007. Vouge. Retrieved on 2006-10-03.
- ^ A Slav to love. telegraph.co.uk. Retrieved on 2007-09-24.
- ^ Taipei Times (May 4, 2006). Milla Jovovich is a cut above her peers. Taipei Times. Retrieved on 2006-10-03.
- ^ The Guardian. Pretty faces who break the mould. The Sydney Morning Herald. Retrieved on 2007-08-03.
- ^ Millaj.com (October 03, 2006). Jovovich-Hawk. Jovovich-Hawk.
- ^ Dolly Jones. FASHION CHOICES. Vogue.com. Retrieved on 2007-08-03.
- ^ Patricia Johnson. Mango joins forces with Jovovich- Hawk. FemaleFirst.co.uk. Retrieved on 2007-08-03.
- ^ Chris Ward. UP CLOSE: MILLA JOVOVICH. Wizard Entertainment. Retrieved on 2007-08-03.
- ^ Jade Chang. Buddy system. LA Times. Retrieved on 2007-08-03.
- ^ Jovovich-Hawk for Glamour Limited Edition Tee. shopbop.com. Retrieved on 2007-09-13.
- ^ Jovovich-Hawk. millaj.com. Retrieved on 2007-09-13.
- ^ Jovovich-Hawk: Mercedes-Benz Fashion Week Spring 2008. fashionweekdaily.com. Retrieved on 2007-09-17.
- ^ Helen Lee. Jovovich-Hawk to design a collection for Target. SASSYBELLA.com. Retrieved on 2007-09-02.
- ^ Milla Jovovich fashions new Target. theenvelope.com. Retrieved on 2007-09-13.
[edit] External links
- Official Website
- Jovovich-Hawk at Milla Jovovich's Official Website
- Jovovich-Hawk at Myspace
