Hold It Don't Drop It

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“Hold It Don't Drop It”
Single by Jennifer Lopez from the album Brave
Released	January 21, 2008 (UK)[1]
Format	Digital download, digital single, CD single 12" single, 7" single
Recorded	2006
Genre	Pop, disco, funk
Length	3:54
Label	Epic
Writer(s)	Kevin Rusto, Waynne Nugent, Jennifer Lopez, Allen Phillip Lees, Tawanna Dabney, Janet Sewell, Cynthia Lissette, Dennis Lambert, Brian Potter
Producer	Midi Mafia
Jennifer Lopez singles chronology
"Do It Well" (2007) "Hold It Don't Drop It" (2008) "Por Arriesgarnos" (2008)

"Hold It Don't Drop It" is a song recorded by American singer-songwriter Jennifer Lopez. Written by Lopez, Kevin Rusto, Waynne Nugent, Allen Phillip Lees, Tawanna Dabney, Janet Sewell and Cynthia Lissette and produced by Midi Mafia for Lopez's fifth studio album Brave (2007), the song is built around a sample of Tavares' 1975 hit "It Only Takes a Minute", penned by Dennis Lambert and Brian Potter. Released as the album's second and final single, the track received minor release in fall 2007.

[edit] Single release

The song was originally released in September 2007 in Europe solely as a club single. It reached number one on the Billboard Hot Dance Club Play chart around the same time "Do It Well" was released. It was officially released as the second single from Brave in January 2008 in the United Kingdom.^[2] Lopez performed the song while on tour as part of her set and also performed it along with "Do It Well", while singing live on Good Morning America. Despite positive reviews, due to lack of promotion because of her pregnancy, the song only peaked at number seventy-two on the UK Singles Chart. It nevertheless managed to chart highly in other European countries, especially in Eastern Europe.

The song's physical release in the U.S. is yet unknown.

[edit] Critical reception

The critical response to "Hold It Don't Drop It" has been mainly positive. Blender magazine rated the song three out of five stars.^[3] Slant Magazine named "Hold It Don't Drop It" the thirty-fifth best song of 2007, praising "a surprisingly agile vocal performance from La Lopez, making it the singer's best single in years". Digital Spy awarded the song four out of five stars, calling it "as bold, brash and sassy as the Latina diva herself".^[4]

[edit] Music video

Lopez in the "Hold It Don't Drop It" music video.

The video was shot on November 16, 2007 and directed by Melina. It was premiered December 4, 2007 on MTV Europe and MTV Turkey.

In the video, Lopez starts off by dancing in a spotlight wearing a hat, flipping between close-ups of her face and of her sitting on top of a giant silver disco ball. Lopez is then standing with a microphone stand in a white room on podiums with three male back-up dancers in suits lined behind her. When the chorus lines kick in, the lights above and below the soundstage flash and when Lopez is singing, she occasionally picks up the mic stand to sing into it and waves it above her head. There are also scenes of her singing in the spotlight into a mic hanging down and of Lopez sitting on a white chair facing away from camera.

[edit] Trivia

• On earlier leaked versions of the song, the background piano was not present and the beginning of the song included Lopez saying, "Mafia", obviously a nod to the producer.
• Lopez was pregnant during the filming of this video.

[edit] Charts

[edit] Remixes

• "Hold It Don't Drop It" (Main Version)
• "Hold It Don't Drop It" (Instrumental)
• "Hold It Don't Drop It" (Acapella)
• "Hold It Don't Drop It" (Moto Blanco Club Mix)
• "Hold It Don't Drop It" (Moto Blanco Dub)
• "Hold It Don't Drop It" (Moto Blanco Radio Mix)
• "Hold It Don't Drop It" (Ashanti Boyz Club Mix)
• "Hold It Don't Drop It" (Ashanti Boyz Radio Mix)
• "Hold It Don't Drop It" (Original Mix)

[edit] References