Hogi Yogi
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| Hogi Yogi | |
|---|---|
 |
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| Type | Subsidiary of HYATS LLC |
| Founded | 1989 |
| Headquarters | Provo, Utah |
| Key people | Michael P. Clayton, Founder and President |
| Industry | Fast food restaurant |
| Website | http://www.hogiyogi.com/ |
Hogi Yogi is a fast-food restaurant chain specializing in submarine sandwiches ("hogis") and frozen yogurt ("yogis"). A subsidiary of HYATS LLC with sister brands Teriyaki Stix and Yoasis, there are approximately 50 locations throughout Utah, Idaho, Arizona, Nevada, and California.[1]
In 1989, Mike Clayton, former employee of subway and founder of Hogi Yogi®, recognized the market potential of two popular food segments in the fast food industry: submarine (hoagie) sandwiches and frozen yogurt. Mike is a graduate of Brigham Young University with a Masters in Accounting and had worked for five years with a Big Six accounting firm. Mike says, "At that point in my life--I was 27--I decided I wanted to go into the fast-food industry, but it wasn't until I'd done a lot of research that I knew what it should be."
The first restaurant was built in the Northern Utah town of Logan. Restaurants in Provo, Orem, and West Valley City followed, and business continued to climb. Years of research and work went into the few restaurants before franchising started--developing the idea occurred during these years.
[edit] Competitors
Major competitors include Subway and Quiznos.
