EDF Energy
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| EDF Energy plc | |
|---|---|
| Type | Public |
| Founded | 2002 |
| Headquarters | London |
| Key people | Vincent de Rivaz (CEO) |
| Industry | Energy |
| Products | Gas Electricity |
| Revenue | ▲£4,030 million GBP |
| Employees | 11,330 |
| Parent | Électricité de France |
| Website | www.edfenergy.com |
EDF Energy is the trading name of EDF Energy Customers plc, an energy company that provides gas and electricity to homes throughout the United Kingdom. It employs over 12,000 people. The company is owned by the French energy company Électricité de France and was formed in 2002 following the acquisition and mergers of SEEBOARD (formerly South Eastern Electricity Board), London Energy (formerly the London Electricity Board), SWEB Energy and two coal-fired power stations and a CCGT power station.
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[edit] History
The Development Branch of EDF Energy was formed in April 2004, bringing together the separate infrastructure interests of what were LE Group and SEEBOARD. The focus for the Branch is development activity through the participation in major new infrastructure projects, largely in the public sector through Public Private Partnership (PPP) and Private Finance Initiative (PFI) type schemes. The Development Branch of EDF Energy was later dissolved in October 2006.
EDF Networks (a separate subsidiary of Électricité de France) is licensed as a Distribution Network Operator for the London, Eastern England and South East England regions by the Office of Gas and Electricity Markets.
[edit] Green energy
The Ecologist magazine[1] reported that in 2004 EDF Energy spent virtually nothing on the construction of new renewable energy generation. On their website EDF reports that it is currently investing GBP 2 million in Marine Current Turbines,[2] which use tidal power to generate electricity; however, these turbines are still at the research and prototype phase and EDF expect them to be operational "within the next five years" dependent upon "a successful pilot."[2] EDF also has several ongoing renewable developments in windfarms.[3]
[edit] Sponsorship
EDF Energy has sponsored several ITV shows, including Soapstar Superstar and City Lights starring Robson Green. It also sponsored coverage of the 2006 World Cup in Germany (shared with Budweiser).
Since 2005, EDF Energy has been the main sponsor of the EDF Energy Cup – the Rugby Union domestic cup for the 12 English Premiership clubs and the 4 Welsh regions – also known as the Anglo-Welsh Cup.
The company participates in the Nectar loyalty card scheme.
In July 2007 EDF Energy was confirmed as another Level One sponsor for London 2012 with exclusive branding rights and Olympic team sponsorship for the 2008, 2010 and 2012 games as well as being the official energy provider.
[edit] Marketing
On the 6 January 2008 EDF Energy began advertising on the television through ITV, Channel 4, Five and various Satellite channels. EDF Energy are using 'It's not easy being green' as their slogan to target a new greener eco-friendly image. [1]
[edit] See also
- Energy policy of the United Kingdom
- Energy use and conservation in the United Kingdom
- Green electricity in the United Kingdom
- Meter Point Administration Number
[edit] References
- ^ "Green Electricity… Are you being conned", The Ecologist, June 1, 2005.
- ^ a b "EDF Energy powers Marine Current Turbine's First Commercial Prototype", EDF Website, 3 January 2006.
- ^ "EDF Renewables Generation & Development", Performance Report 2005.
[edit] External links
- EDF Energy
- EDF Energy's Fuel Mix for 2006
- EDF Energy's Fuel Mix for 2007
- [2] Link to EDF Energy Commercial
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