DZRU-TV

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DZRU-TV channel 41, is a television station owned by Nation Broadcasting Company and used to operate as the flagship station of MTV Philippines. The station is currently inactive.

[edit] Background

Previously, UHF Channel 41 was being planned for use by NBC for its own acquired programming under the multimedia convergence program of the station's current owners. But sometime in 2000, MTV Asia wanted to go 24 hours on terrestrial television which it didn't get when they were still buying airtime through Studio 23.

NBC broadcast executives, led by the dynamic radio station manager Francis Lumen, signed in MTV Networks for the right to use NBC's UHF Channel 41 for the latter's new extension, to be christened MTV Philippines. The move was in line to NBC's trends toward converging traditional broadcasts with the giant telecommunications backbone of the Philippine Long Distance Telephone Company (PLDT), which had acquired NBC from the Yabuts in 1998 to achieve that purpose.

UHF Channel 41 has its own studio complex at The Fort Global City in Taguig where its shows were broadcasted to Metro Manila and nearby areas.

After 6 years of partnership in the Philippines, MTV Philippines has been placed off-the-air after a multi-year deal with All Youth Channel, Inc. following the dissolution of partnership with NBC.

MTV Philippines was relaunched on March 1, 2007 as a cable and satellite TV channel while, UHF Channel 41 remains inactive.

[edit] Past MTV Philippines programs (on Free TV)

• Be Seen @ MTV
• Beavis and Butthead
• Becoming
• Celebrity Deathmatch
• Chart Attack
• Classic MTV
• Daria
• Essential VH1
• Hanging Out on MTV
• Happy Tree Friends
• I Bet You Will
• Laguna Beach
• Making the Band
• Making the Video
• Morning TV
• MTV Asia Hitlist
• MTV Bling
• MTV Brand New
• MTV Diyes
• MTV Fashionista
• MTV Fresh!
• MTV Get Hitch'd
• MTV Get Spotted
• MTV Handpicked
• MTV Hits
• MTV Hoopla
• MTV Jams
• MTV Jukebox
• MTV Jumpstart
• MTV Live
• MTV Lokal
• MTV Most Wanted
• MTV Mush
• MTV Nights
• MTV Non-Stop Hits
• MTV Partyzone
• MTV Presents
• MTV Rock'd
• MTV Sessions
• MTV Siesta
• MTV Sports
• MTV Triple Play
• MTV Urban Beats
• MTV Vidsomnia
• Newlyweds: Nick and Jessica
• On Board @ MTV
• Pimp My Ride
• Pop Inc.
• Punk'd
• Rex and the City
• Taildaters
• That 70's Show
• That MTV Chart Show
• The Ashley Simpson Show
• The Assistant
• The Wade Robson Project
• Till Death Do Us Part: Dave & Carmen
• TRL
• VH1 Video Collection
• Wild N' Out
• Wildboyz

[edit] Past MTV Philippines VJ's

• Marc Abaya
• Paolo Bediones
• Reema Changco
• Johann Ekedum
• John Joe Joseph
• Cindy Kurleto
• Patty Laurel
• Cesca Litton
• Francis Magalona
• Sarah Meier
• K.C. Montero
• Belinda Panelo
• Derek Ramsey
• Mariel Rodriguez
• Donita Rose
• Anna Sheir
• Giselle Toengi
• Regine Tolentino
• Shannen Torres
• Jamie Wilson