Asics
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ASICS(阿斯克斯,アシックス ashikkusu) (東証1部:7936) 是一家田径运动用品生产商,公司创办于1949年,当时创办人鬼冢喜八郎(Kihachiro Onitsuka)开始在日本神户市兵库县自己的家里制作运动鞋。 Asics produces shoes designed for football, running, tennis, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, cheerleading,Lacrosse, and for many other sports.
Initially the company was known as Onitsuka Tiger, and was famous for their Mexico 66 line of shoes and their distinctive stripes. In 1977, Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation. Despite the name change, a vintage range of Asics shoes are still produced and sold internationally under the Onitsuka Tiger label. The name of the company "ASICS" is an acronym of the Latin phrase "anima sana in corpore sano" which translates to "a sound mind in a sound body".[1] Since 2007 there has been a larger emphasis placed on this acronym.
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[编辑] 2006
In its 2006 fiscal year, ASICS generated 171 billion Yen in net sales and 13 billion yen in net income. Sixty-six percent of the company's income comes from the sale of sports shoes, 24 percent from sportswear, and 10 percent from sports equipment. 49 percent of the company's sales are in Japan, 18 percent in North America, and 29 percent in Europe. Currently, the company has 3800 employees.
[编辑] Sponsorship
Asics sponsors many nationally ranked NAIA and NCAA men’s and women’s teams, as well as the national teams of: Argentina, Brazil, Canada, Italy, 日本, Puerto Rico, Spain and Sweden. The company also sponsors individuals and teams that compete in the sports of volleyball, football, netball, athletics, cricket, tennis, triathlon and wrestling. Recently ASICS was the official apparel sponsor of the 2006年冬季奧林匹克運動會. Asics also supplied apparel to the Italian, Dutch, Irish, Korean and Australian teams that competed at the 2007年世界田径锦标赛 in 大阪, Japan.
During the early to late 1990s, ASICS supplied kit for a number of British football teams, including Coventry City, Blackburn Rovers, Newcastle United, Leeds United, Aston Villa and Bradford City.
Among the football users of ASICS are:
- David Suazo (F.C. Internazionale Milano)
- Júlio César Soares Espíndola (F.C. Internazionale Milano)
- Noel Valladares (Club Deportivo Olimpia)
- Shinji Ono (VfL Bochum)
Some of the football teams, sponsored by Asics (incomplete):
[编辑] Europe
[编辑] Africa
[编辑] References
- ^ Asics Corporate Social Responsibility.於2007年12月31日查閱.