Zagat Survey
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Zagat Survey (pronounced za-GAT)[1] was established by Tim and Nina Zagat in 1979 as a way to collect and correlate the ratings of restaurants by diners. For their first guide, covering New York City, the Zagats surveyed their friends. As of 2005, the Zagat Survey included 70 cities, with reviews based on the input of 250,000 individuals reporting over the years. In addition to restaurants, Zagat guides rate hotels, nightlife and shopping, zoos, music, movies, theater, golf, and airlines. The guides are sold in book form, as software for personal digital assistants and mobile phones, and by paid subscription on the Web. Car manufacturer Honda included Zagat information in the GPS-based navigation systems in some of their models available in the United States, including the Acura MDX, the Acura TSX, the Honda Accord, the Honda Civic, the Honda Pilot, and the Honda Odyssey.
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[edit] Rating system
The ratings are on a 30-point scale, covering food, decor, service, and cost. In addition to numeric scores, the survey also includes a short descriptive paragraph that incorporates reviewers' comments about the restaurant.
[edit] Intentions to sell
The Zagat company is looking into ways to grow the business further by exploring possible sale or partnership opportunities. Goldman Sachs was hired to search for prospective buyers and/or partners.[1]
[edit] See also
[edit] References
- About Zagat Survey. Retrieved Jan. 2, 2006.
- ^ Sorkin, Andrew Ross. "Zagat Publisher Seeks Buyer", The New York Times, 2008-01-14. Retrieved on 2008-01-14.
