Vorsprung durch Technik

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Vorsprung durch Technik (pronounced [ˈfoːɐʃpʁʊŋ dʊɐç ˈtɛçnɪk], German for Advancement through Technology, (or head start through technology) is the main strapline and company ethos for the German luxury prestige Audi marque of automobiles. It has been used since the 1970s in Audi advertising campaigns all over the world, after the previous slogan Technik die begeistert (Technology that amazes) was retired.

Audi, a German luxury automobile maker, is owned wholly by the Volkswagen Group (Volkswagen AG) (VWAG).

After its repeated use in advertising campaigns, the phrase found its way into popular culture, being used, for example, in the U2 song "Zooropa" the Blur song "Parklife", and the punchline for a joke in the movie Lock, Stock, and Two Smoking Barrels.

Paul van Dyk also had a 3 CD album of prior works with a similar title: Vorsprung Dyk Technik.

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v • d • e Audi - a marque of the Volkswagen Group (Volkswagen AG) (VWAG)

Volkswagen Group brands & companies	Volkswagen (cars) • Audi • quattro GmbH • SEAT • Škoda • Lamborghini • Bentley • Bugatti • Volkswagen Commercial Vehicles • Scania

Defunct Audi AG brands	Auto Union (now known as Audi) • Horch • DKW • Wanderer • NSU

See also:	list of Volkswagen Group platforms • MLP • list of VWAG petrol engines • list of VWAG diesel engines • discontinued petrol engines • discontinued diesel engines • quattro (four wheel drive system) • multitronic • procon-ten • MMI • RNS • Audi hybrid vehicles • Audi S and RS models

Current Audi passenger car range	A3 • S3 • A4 • S4 • RS4 Cabriolet • A5 & S5 • A6 • S6 • RS6 • A6 allroad quattro • A8 • S8 • TT • Q7 • R8

Historic and discontinued models	Audi F103 • Audi 50 • 80/90/4000/5+5 • Audi 4000CS quattro • Audi Quattro (Ur-Quattro) • Audi Coupé GT • Audi Coupé quattro • Audi 100/200/5000 • Audi A2 • S2 • Audi RS2 Avant • Ur-S4/Ur-S6 • Audi V8 • RS4 (saloon & Avant)

Motor Racing cars	Sport Quattro • Sport Quattro S1 • R8R • R8C • R8 • R10 TDI

Concept cars and Future Models	A1 • A7 • Avantissimo • Avus quattro • Le Mans quattro • Nuvolari quattro • Pikes Peak quattro • Q3 • Q5 • R4 • Roadjet • RSQ • Shooting Brake • Rosemeyer • R-Zero

Founder: August Horch • Audi corporate website • A brand of the VWAG group • Vorsprung durch Technik • Audi Channel • Audi Driving Experience

v • d • e Audi timeline, European market, 1970s–present – a marque of the Volkswagen Group (Volkswagen AG) (VWAG)
Type	1970s										1980s										1990s										2000s
Type	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9
Supermini					50																									A2										A1
Small family car																												A3 / S3
Compact executive car	F103 series			80 / 90																					A4 (B5)							A4 (B6)				A4 (B7)			A4 (B8)
Compact executive car																						S2						S4 (B5)						S4 (B6)			S4 (B7)			S4 (B8)
Mid-size executive car	100 / 200																								A6 (C4)				A6 (C5)							A6 (C6)
Mid-size executive car																						Ur-S4 (C4)				Ur-S6 (C4)				S6 (C5)							S6 (C6)
Large luxury car																			V8						A8 / S8
small Coupé																													TT-Coupé (8N)								TT-Coupé (8J)
small Roadster																														TT-Roadster (8N)								TT-Roadster (8J)
Convertible																							Cabriolet (B4)											A4 / S4 cabriolet
Large coupé	100 Coupé S											Coupé GT								Coupé / S2																		A5 / S5
Large coupé																Coupé quattro																								A7
Executive sports car											Quattro (Ur-Quattro)														RS2 Avant						RS4 (B5)						RS4 (B7)
Executive sports car																																	RS6 (C5)						RS6 (C6)
Halo vehicle																																						R8
Crossover SUV																														allroad quattro (C5)							A6 allroad quattro (C6)
Mid-size SUV																																								Q5
Large SUV																																						Q7
Homologation rally car											Quattro A1/A2				Sport Quattro	Sport Quattro S1
Concept and future models: A1 • A7 • Avantissimo • Avus quattro • Le Mans quattro • Nuvolari quattro • Pikes Peak quattro • Q3 • Q5 • R4 • Roadjet • RSQ • Shooting Brake • Rosemeyer • R-Zero
Motorsport: (rally cars) Quattro A1/A2 • Sport Quattro • Sport Quattro S1 • (road race cars) R8R LMP • R8C LMP • R8 LMP • R10 TDI LMP
Founder: August Horch • Audi corporate website • A marque of the VWAG group • quattro GmbH • Audi Centre of Excellence • Audi Channel • Audi Driving Experience

v • d • e Audi timeline, North American market, 1970s–present – a marque of the Volkswagen Group (Volkswagen AG) (VWAG)
Type	1970s										1980s										1990s										2000s
Type	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9	0	1	2	3	4	5	6	7	8	9
Compact car																																				A3
	Super 90			Fox (B1)						4000 (B2)									80 / 90 (B3)					80 / 90 (B4)			A4 (B5-B8)
																4000CS quattro															S4 (B5-B8)
Mid-size car	... 100 (C1)						5000 (C2)							100 / 200 (C3)								100 / 200 (C4)				A6 (C4-C6)
Mid-size car																							Ur-S4			Ur-S6				S6 (C5)							S6 (C6)
Full-size car																			V8									A8 / S8
Coupé												Coupé GT									Quattro T89(B3)																		A5 / S5
Roadster																															TT
Sports car													Quattro (Ur-Quattro)																				RS6				RS4
Sports car																																							R8
Convertible																									Cabriolet (B4)							A4 Cabriolet / S4 Cabriolet
Compact SUV																																								Q5
Crossover SUV																														allroad quattro							A6 allroad quattro
Luxury SUV																																					Q7
Founder: August Horch • Audi corporate website • A marque of the VWAG group • quattro GmbH • Audi Driving Experience • Volkswagen Group of America, Inc. • VolkswagenGroupAmerica corporate website • Electronics Research Laboratory

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Vorsprung durch Technik

From Wikipedia, the free encyclopedia

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