ValueClick
From Wikipedia, the free encyclopedia
ValueClick (NASDAQ: VCLK) is a Westlake Village, CA-based online advertising company, which connects those wanting to host advertisements on websites with advertisers who are willing to pay out fees based on a variety of different plans and methods. This business model was very successful in the late 1990s "dot com" Internet business boom, but has lately proved to deliver mixed results. Currently, ValueClick is run by James R. Zarley.
In 2000, ValueClick absorbed a number of smaller companies, including the San Francisco Bay Area-based ClickAgents, onResponse and ZMedia. Other companies that were acquired by ValueClick include Mediaplex, Be Free, Commission Junction, Hi-Speed Media, E-Babylon, and Webclients.
In 2004, ValueClick acquired two search properties, Search123 and Simpli.
In August of 2005, ValueClick agreed to acquire rival ad network Fastclick.
In December 2006 they announced the purchase of Shopping.net, an online shopping directory, for $13.3 million.
In March 2008, subject to approval by the Department of Justice and the presiding court, ValueClick will pay a record $2.9m, the largest payment since the CAN-SPAM Act was enacted in 2003, to settle Federal Trade Commission charges that it deceived consumers with offers of prizes such as laptops and iPods to complete surveys, by means of tempting invitations such as ‘Free PS3 for survey’. (Reported in research-live.com newsletter)
[edit] Competitors
- Advertising.com
- Viralytics Media
