Urban Behavior
From Wikipedia, the free encyclopedia
 |
This article may require cleanup to meet Wikipedia's quality standards. Please improve this article if you can. (April 2008) |
| This article may not meet the general notability guideline or one of the following specific guidelines for inclusion on Wikipedia: Biographies, Books, Companies, Fiction, Music, Neologisms, Numbers, Web content, or several proposals for new guidelines. If you are familiar with the subject matter, please expand or rewrite the article to establish its notability. The best way to address this concern is to reference published, third-party sources about the subject. If notability cannot be established, the article is more likely to be considered for redirection, merge or ultimately deletion, per Wikipedia:Guide to deletion. This article has been tagged since April 2008. |
 |
This article does not cite any references or sources. (April 2008) Please help improve this article by adding citations to reliable sources. Unverifiable material may be challenged and removed. |
| Urban Behaviour | |
|---|---|
| Type | private |
| Founded | Toronto, Canada (1989) |
| Headquarters | Toronto, Canada |
| Industry | Fashion |
| Products | Apparel |
| Website | www.urbanbehavior.com |
Founded in 1989, Urban Behavior is a unisex apparel retailer with stores in Canada and the United States which sells private label clothing mostly designed out of Los Angeles. Most of the fashions change depending on the current trends. Urban Behavior's target market are teenage to young adult consumers. The Urban Behavior retail mix of company-branded fashion, casual clothing and accessories is mainly geared toward female consumers, who make up 80% of the sales base.
[edit] Operations
All mall based stores operate as unisex locations. The outlet locations in Toronto are divided along male and female clothing lines.
[edit] Rivals
Direct rivals include:
- American Eagle Outfitters
- H&M
- Sirens
- Urban Planet
- Bluenotes
- ZARA
- le Chateau
- Costa Blanca
- Abercrombie & Fitch
- Levi's
- Parasuco
