Submarina
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Submarina is a chain of fast-food restaurants in Southern California. Originally founded in 1977, the chain specializes in sub sandwiches.
Submarina is a franchise sandwich shop chain founded in November, 1977 in Poway, California (a suburb of San Diego) by Ron Vickers and Les Warfield. The original store, though sold by Vickers in 2005, has operated in the same location for 30 years and remains very popular with local residents and the surrounding business community. The headquarters is in San Marcos, California.
Although outnumbered by their national competitors, Submarina still manages to dominate in the local marketplace, capturing nearly all consumer choice awards including "Best Sandwich Shop" every year since the early 80's. The freshest ingredients and outstanding customer service set them apart.
As of 2007 the company had 51 franchised locations in Southern California and was embarking on a national expansion campaign with future locations slated for Arizona, Florida, Texas and several other states.
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