Sports World
From Wikipedia, the free encyclopedia
| Sports World | |
|---|---|
 |
|
| Type | Subsidiary |
| Founded | 1982 |
| Headquarters |  England |
| Key people | Mike Ashley, Founder and Deputy Executive Chairman |
| Industry | Retailer |
| Products | Sports equipment and apparel |
| Owner | Sports Direct |
| Website | www.sportsdirect.com |
Sports World is a British sporting goods retailer, the primary retail asset of Sports Direct International plc. New branches of the chain are now largely being branded as Sportsdirect.com, the domain name of its online presence.[1] The group was formerly called Sports Soccer.
Founded in the late 1970's by former county squash coach Mike Ashley, the group Sports Direct International is now the UK's largest retailer of sports clothing and accessories.
Their sales usually consist of 90% and 80% off. This began in late 2004 when the company began to introduce 30%, 50% and 70% discounts off many of their own brand items (Brands like Donnay, Dunlop and Umbro[Which make up the vast majority of the stock in their stores]). They have now, however, introduced the promotion to the bigger brands, such as Adidas, Nike and Reebok.
[edit] References
- ^ "Annual Report 2007", Sports Direct International. Retrieved on 2007-11-07.
[edit] External links
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