Soriana

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Organización Soriana, S.A.B. de C.V.
Type	Public (BMV: SORIANA.B)
Founded	1968 (Torreón, Coahuila, Mexico)
Headquarters	Monterrey, Nuevo León, Mexico
Key people	Francisco Javier Martín Bringas, chairman Ricard Martín Bringas, chief executive officer and Aurelio O. Adán Hernández, chief financial officer
Industry	Retail
Products	Grocery, bakery, clothing, footwear, home supplies, office supplies, hygiene and personal products, appliances, electronics, music, car supplies, pharmacy and toys.
Revenue	▲$48,394.43 million MXN (2005)[1]
Employees	53,000
Website	www.soriana.com

Organización Soriana is a grocery and department store retail chain corporation headquartered in Monterrey, Nuevo León, Mexico. The company is 100% capitalized in Mexico and is publicly traded on the Mexican stock exchange the Bolsa Mexicana de Valores, since 1987 under the symbol: "Soriana".

Founded in 1968 by Spanish entrepreneurs and brothers, Francisco and Armando Martín Borque, in Torreón, Coahuila. The company currently operates under the brands Clubes City Club, Hipermart, Mercado Soriana, Soriana and Super City. Super City is the company's convenience store division brand. It operates supermarkets and department stores for consumer and wholesale markets.

Soriana competes primarily with H-E-B, Comercial Mexicana, S-Mart and Walmex. Soriana emphasizes the fact that they are Mexican-owned and operated. It is not uncommon to see advertising circulars from competitors Wal-Mart, Bodega Aurrerá and/or H-E-B posted around the store with certain items highlighted, pointing out the fact that these items are cheaper at Soriana, a common practice in retail stores environments.

As of December 2006 it had 204 stores in 85 cities and 29 states in Mexico. It also had six distribution centers. In 2006, for reporting and administrative purposes, Soriana moved its headquarters from Torreón to Monterrey.

As of December 6, 2007 Organizacion Soriana acquires Supermercados Gigante for US$1.35 billion. In 2008, Soriana will replace the existing Gigante stores including its seven stores in U.S.

Contents 1 Promotions in Soriana 2 Slogans and tradenames 3 Evolution 4 Gallery Photo 5 References 6 External links

[edit] Promotions in Soriana

Soriana promotes it's "Tarjeta del Aprecio" (Appreciation Card), if you purchase items you earn points for free merchandise, and in store credits for 20% off in general merchandise.

[edit] Slogans and tradenames

• Donde Todos los Días son Buenos Días Where all Days are Good Days (Late-70s)
• Todos los Caminos Llevan a Soriana All ways lead to Soriana (Late-80s)
• Lo Mejor al Mejor Precio The best at the best prices (Early-90s)
• En Suma Pagas Menos Pay less for the total (Mid-90s)
• Nuestros Precios Hablan Our prices speak (Late-90s)
• Apre¢io Por Ti or A pre¢io Por Ti Price for you double word play that really meant to be "esteem for you" (2000)
• Mejores Ofertas a Precios Más Bajos Better offers at lower prices (2001)
• El Precio Más Bajo Garantizado The lowest price guaranteed (2002)

[edit] Evolution

Store openings by state:

• 1968 Coahuila
• 1971 Durango
• 1972 Chihuahua
• 1974 Nuevo León
• 1984 Tamaulipas
• 1989 Zacatecas
• 1990 Aguascalientes
• 1994 Jalisco
• 1994 Guanajuato
• 1997 Queretaro
• 1998 San Luis Potosí
• 1998 Veracruz
• 1998 Tlaxcala
• 1999 Michoacan
• 1999 Colima
• 1999 Sinaloa
• 1999 Sonora
• 1999 Tabasco
• 1999 Hidalgo
• 1999 Puebla
• 2000 Nayarit
• 2001 Oaxaca
• 2002 Yucatán
• 2002 Chiapas
• 2002 Baja California Sur
• 2003 Campeche
• 2003 Quintana Roo
• 2005 State of México
• 2006 Baja California
• 2007 Distrito Federal
• 2007 Guerrero
• 2008 Morelos
• 2008 United States

[edit] Gallery Photo

Soriana Store in Torreon	Soriana Store in Gomez Palacio	Soriana Store in Torreon	Soriana Store in San Jose del Cabo
Soriana Plus Store	One of the Soriana oldest stores

[edit] References

[edit] External links

• Organización Soriana