Sony Entertainment Television (India)
From Wikipedia, the free encyclopedia
| Sony Entertainment Television | |
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| Launched | October 1995 |
| Owned by | Multi Screen Media Private Limited |
| Country | India |
| Sister channel(s) | SAB TV SET Max SET PIX AXN Animax |
| Website | http://www.setindia.com |
| Availability | |
| Satellite | |
| Dish TV | Channel 105 |
| Tata Sky | Channel 111 |
Sony Entertainment Television, commonly known as Sony TV or SET, is one of the India’s most popular Hindi-language based general entertainment channel. Based in Mumbai, it is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited)[1], a joint venture promoted by Sony Pictures Entertainment since 1995. MSM's family of channels in India includes SAB TV, SET Max, SET PIX, AXN and Animax, distributed by MSM Discovery Private Limited (a distribution joint venture between MSM and Discovery Communications India). The international feed of SET, branded Sony Entertainment Television Asia, is visible to viewers outside of India.
SET's programming is targeted towards family audiences. The programming covers genres including drama, reality, comedy, horror, Bollywood, and live events. Some of its most successful programmes to date include Bigg Boss, an Indian adaptation of Big Brother, Aahat, Indian Idol, an adaptation of the worldwide Pop Idol format owned by FremantleMedia, Jassi Jaissi Koi Nahin ("There is no one like Jassi"), an adaptation of the Colombian telenovela Betty la fea, Fame Gurukul ( a mixture of Indian Idol and Bigg Boss), Jhalak Dikhhla Jaa and Kuchh Is Tara (also popularly known as 'kit' which is short form of kucch is tara ).
Today, SET faces stiff competition from other players in the market, especially STAR Plus, Zee TV, NDTV Imagine, 9X, STAR One, and Sahara One. Therefore, in an attempt to lure audiences with reality shows, the channel recently aired Jhalak Dikhhla Jaa, the Indian adaptation of Dancing with the Stars. The channel tried to regain its lost ground in the Hindi general entertainment space with the launch of new dramas and shows. Sony once again launched few more dramas and reality shows to gain back its number 3 position in India. Besides this, Kuchh Is Tara and the recently launched Babul Ka Aangann Chootey Na remain popular among Hindi-speaking audiences.
Contents |
[edit] Currently broadcast by SET
[edit] Dramas
- Babul Ka Aangann Chootey Na
- Krazzy Kiya Re - Coming Soon!
- Kuchh Is Tara
- Sujata
- Waqt Batayega Kaun Apna Kaun Paraya
[edit] Reality/Musical
- 10 Ka Dum
- Boogie Woogie
- C.I.D.
- Comedy Circus
- Indian Idol - Season 4 Coming Soon!
- Kabhi Yaar Kabhi Pyaar - Coming Soon!
- Naya Roop Nayi Zindagi
- Waar Parriwar
[edit] Others
- Bid To Win
- Chartbusters
- Music Mantra
[edit] Formerly broadcast by SET
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[edit] See also
[edit] External links
[edit] References
- ^ Set India renamed as Multi Screen Media. IndianTelevision.com (2007-12-20). Retrieved on 2008-03-08.
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| Sony Entertainment Television Shows | |||
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10 Ka Dum • Babul Ka Aangann Chootey Na • Boogie Woogie • C.I.D. • Comedy Circus • Indian Idol • Kabhi Yaar Kabhi Pyaar • Krazzy Kiya Re • |
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