Serotta
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Serotta is an American bicycle manufacturer located in Saratoga Springs, New York. Named for founder Ben Serotta, the company has been making custom road and competition bicycles since the 1970s.
Serotta is known for high quality bicycle frames. They offer stock sizes similar to any other manufacturer, but have added the option of a completely custom fit. The buyer selects different tube sizes and profiles to allow for an optimal fit and ride quality in line with individual preference.
Serotta built frames for the Crest and 7-Eleven pro cycling teams, although the bikes were branded with the name Huffy, the official supplier. Huffy-branded Serottas are highly sought after by classic bike enthusiasts.
In addition to building custom bicycle frames, Serotta is well known for their bicycle fitting system. Their fit system starts with the (somewhat controversial) Knee Over Pedal Spindle (KOPS) method and extends from there, basing the rest of the fit on the rider flexibility and rider goals.
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