San Diego Reader

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San Diego Reader
Type	Weekly newspaper
Format	Tabloid

Owner	Jim Holman
Publisher	Jim Holman
Editor	Jim Holman
Founded	October, 1972
Price	Gratis
Headquarters	San Diego, California, U.S.

Website: SanDiegoReader.com

The San Diego Reader is the largest alternative press paper in the county of San Diego, distributed gratis in stands and private businesses throughout the county, funded by advertisements. It frequently presents an opposing viewpoint to the San Diego Union Tribune, the primary printed newspaper in the city.

Published weekly since October 1972, the San Diego Reader is known as a showcase for San Diego writers and photographers. The Reader is trimmed and stapled, with a heavy stock glossy cover.

Specializing in feature stories, the Reader covers San Diego life in general, with emphasis on politics and the arts and entertainment. The Reader also publishes listings of movies, events, theater and music, restaurant and film reviews, and free classified advertisements for its readers. Its "City Lights" section contains short investigative reports into the dealings of the city, while the "Calendar" section highlights local society, things to do, places to eat, and the local music scene. For decades, film critic Duncan Shepherd has written the Reader's movie reviews.

With an average of over 220 pages each week, the Reader is the largest alternative publication in the nation.^{[citation needed]} It is the second-largest circulation newspaper in San Diego with a single-issue circulation of 170,000 and a 4-week readership of over 777,000 adults.^{[citation needed]}

As a 'free' publication with high circulation figures, the Reader generates high advertising revenue. A quarter-page color ad can cost as much as $3,000 for a single run.