Right Media
From Wikipedia, the free encyclopedia
| Right Media Inc. | |
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| Type | Private |
| Founded | New York, New York (2003) |
| Headquarters | New York, New York |
| Key people | Michael Walrath, CEO Christine Hunsicker, COO John Roberts, CFO |
| Industry | Online advertising |
| Products | Ad serving, ad network |
| Website | www.rightmedia.com |
Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to efficiently trade digital media. Technology providers develop services for the Exchange via APIs. Right Media also operates an online ad network called Remix Media, and allows free access to the exchange for small publishers via its Direct Media Exchange service. Right Media's customers include Yahoo! (also an investor[1]) and Fox Interactive Media.
On 30 April 2007, Yahoo! announced the acquisition of Right Media[2].
[edit] References
[edit] External links
- Official website of Right Media, Inc.
- Remix Media, the ad network division of Right Media
- Direct Media Exchange, simplified ad management and gateway to the exchange
- "Yahoo! Announces Agreement to Acquire Right Media, Largest Emerging Online Advertising Exchange" Right Media 2007-04-30
- "Right Media's Big Ambitions" BusinessWeek 2007-03-06
- "The quest for the perfect online ad" Business 2.0 Magazine 2007-02-26
- "Yahoo! Bets on Right Media" ZDNet 2006-11-1
- "Yahoo! Leads Investment in Ad Auction Company Right Media" TechCrunch 2006-10-17
- "RMX Direct: alternative ad networks battle for your blog" TechCrunch 2006-08-12
- "Buying and Selling Ads Based on Performance" ClickZ, 2005-11-22
- "Click for Dollars", Fortune Magazine 2005-04-04
