Pro TV
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| Pro TV | |
|---|---|
| Launched | December 1, 1995 |
| Network | Media PRO |
| Owned by | Central European Media Enterprises |
| Slogan | Gândeşte liber! (Think freely!) |
| Country |  Romania |
| Broadcast area | Romania Moldova |
| Headquarters | Bucharest, Bd. Pache Protopopescu nr.109 |
| Sister channel(s) | Sport.ro, Pro Cinema, others |
| Website | www.protv.ro www.protv.md |
| Availability | |
| Terrestrial | |
| Freeview | |
| Satellite | |
| Channel 54 | |
| Cable | |
| UPC Romania | Channel 03 |
Pro TV, reaching around 82% of households in Romania [1], operates under the PRO TV SA license owned by Central European Media Enterprises managed by the businessman Ronald Lauder, which includes Acasa TV, Pro TV Internaţional and Pro Cinema TV stations. The TV station had an average rating of 2.8% in the first three months of 2008 (urban level)[2], followed by a station with an average rating of 2%. Pro TV is also distributed with local programming and advertisement in Moldova as ProTV Chişinău.
The channel is the leading commercial TV station in terms of audience and revenues. It covers around 93% of the urban population through its broad TV network (25 local stations)[citation needed].
Pro TV broadcasts as a free terrestrial station, targeting 18 to 49 year olds of the urban population. From January through October of 2006 Pro TV's all day market share on its main target (18-49 years old, urban population) was 20.6% and 22.5% in prime time)[citation needed].
On the first of December 2005, for its 10 year celebration, Pro TV started to transmit the 19:00 news in HD, thus becoming the first terrestrial TV station in Romania to transmit in HD.
Contents |
[edit] PRO TV's schedule
- News – 5 main programs daily
- Sports: UEFA Champions League, European Handball Championship, boxing and K1 events
- Entertainment: locally produced sitcoms and series, locally produced entertainment shows (mostly strips over the weekdays).
- Movies: important programming resource - of the 100 Top Movies in Romania in 2005, 70 were on PRO TV
- Series: Without A Trace, Nip/Tuck, CSI New York, The OC, Ghost Whisperer, Prison Break & Supernatural.
The breakdown between local and foreign content in Prime Time is 30% (local) to 70% (foreign)[citation needed].
Pro TV also copies famous show concepts from foreign networks and adapts them to Romanian reality. They usually gain a base of viewers in certain segments. One can mention: Vacanţa Mare – Comedy Show; "La bloc" – sitcom, "Meseriaşii" – sitcom, "La servici" - sitcom; "Om sărac, om bogat" – sitcom, "Dansez pentru tine".
[edit] Pro TV News programs
Pro TV News are the market leaders in all their slots[citation needed]. It has 5 shows each day. More than 100 journalists operate in Bucharest and the other 25 local stations.[citation needed] The anchor of the main news program, Andreea Esca and the program itself were declared several times, by many Romanian journalists organizations, to be the best News anchor and the best news program in the country.[citation needed]
[edit] Om sărac, om bogat
"Om sărac, om bogat" is a sitcom on the tv-market. The topic tackled by "Om sărac, om bogat" is the clash between the rich and the poor world.
[edit] "Dansez pentru tine"
"Dansez pentru tine" is hosted by Stefan Banica Jr. and Iulia Vintur.
