PoweR Girls
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PoweR Girls was a 2005 MTV reality TV series about press maven Lizzie Grubman mentoring a team of young hopeful publicists as they work their way in the world of celebrities, glamour and public relations to ultimately earn a permanent spot on Grubman's team (along with her respect).
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[edit] Plot
The show took its name from a 1998 New York Magazine cover story about Grubman. It followed Grubman and four young female assistants, Rachel Krupa, Ali Zweben, Kelly Brady, and Millie Monyo, doing the work of celebrity publicists in Manhattan: planning nightclub openings and album launches, mingling with celebrities and the press.[1] The four competed for a permanent role in Lizzie Grubman Public Relations, relying on a combination of their skills and sex appeal.[2] Grubman took the mentor role, paralleling Donald Trump in The Apprentice.[1][2]
The show also featured various other characters through events, parties and day-to-day office activities. One featured character was then intern Anthony Berklich who showed-up in two of the episodes.
[edit] Reception
The show debuted on MTV on March 10, 2005, to a poor response from critics.[3][4] Six episodes were produced in the first season. The season finale was April 14.[5]
As of October 2005, the New York Post reported that Grubman was said to be in talks with the various Viacom Networks to broadcast a second season of PoweR Girls, though nothing has been heard about it since.
[edit] After the show
After the show, Ali Zweben went on to be PR Manager of Intermix Boutique clothing store in Manhattan.[6]
In 2006, Rachel Krupa went to head operations at the Los Angeles office of Berk Communications, Inc.[7]
Kelly Brady continued working at Lizzie Grubman Public Relations. On September 30, 2006, she married Walter Zegers, a Manhattan investment banker,[8] who had appeared as her boyfriend on the show.[9]
Millie Monyo went on to start her own Interior Design and Event Planning Company(millie@mimodesigns.com) and also works as a PR Manager for Estée Lauder Global Communications.
Anthony Berklich went on to work at the television talk-shows "The View" and "The Daily Show with Jon Stewart".
[edit] References
- ^ a b Sternbergh, Adam. "Lizzie Grubman’s Star Vehicle", New York magazine, March 7, 2005. Accessed 2007-09-12.
- ^ a b "Women on Top" interview with participants, Stuff Magazine, 2005-02-11, By Laura Leu. Retrieved 2007-09-12.
- ^ "'PoweR Girls' delivers bad PR", By Matthew Gilbert, Boston Globe, March 10, 2005. Accessed 2007-09-13. "MTV's PoweR Girls is both a poorly made reality show and an American cultural tragedy."
- ^ "A Front-Row Seat to a Behind-the-Scenes Job", by Virginia Heffernan, New York Times, March 10, 2005. "PoweR Girls," unfortunately, is no "Rich Girls."
- ^ "Once in PR-ison, now leading lady on MTV reality show", Krishna Purohit, 2005-04-12, The Daily Targum. Accessed 2007-09-13.
- ^ "Access Style: 7 Trends For '07", Access Hollywood, January 5, 2007. Accessed 2007-09-13.
- ^ "Berk Communications, Inc. to Open Los Angeles Public Relations Office", Berk Communications press release, PRNewswire, July 25, 2006. Accessed 2007-09-13.
- ^ "Zegers 32, and Brady, 26", Christopher Cassuto, November 12, 2006. Accessed 2007-09-13.
- ^ "Lizzie's Ladies on the Lose?", Michelle Ingrassia, New York Daily News, March 3, 2005. Accessed 2007-09-13.
[edit] External links
- Official page from MTV.
- Interview with PoweR Girls cast, CNN Showbiz Tonight, March 9, 2005
- Template:Imbdb title
