Polar Beverages
From Wikipedia, the free encyclopedia
| Polar Beverages | |
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| Type | Privately held company |
| Founded | 1882 |
| Headquarters | Worcester, MA, USA |
| Key people | Ralph Crowley, Jr. |
| Industry | Beverages |
| Products | Polar Seltzers, Sodas and Mixers |
| Website | Polar Beverages website |
Polar Beverages is a fourth- generation, family-owned business that traces its roots back to 1882 and is based in Worcester, Massachusetts. The company is currently run by Ralph Crowley, Jr., the great-grandson of founder Denis Crowley. It is the largest independent soft-drink bottler in the United States.
The company creates many of its own beverages including a full line of sodas, seltzers, and mixers, while also bottling other regional and national brands. Polar products are often personally "imported" to the New York Tri-State area due to the large population of Bostonians now living in the area.
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[edit] Other brands that Polar bottles and distributes
- 7Up
- AriZona
- Cape Cod Dry
- Country Time
- Gatorade
- Izze
- Hydrive
- Squirt
- Nantucket Nectars
- The Beast
- Sunkist
- Snapple
- RC Cola
- Fiji water
- Monster Energy
- All Sport
- Moxie
- Rush!
- Glacéau Products (Vitamin Water)
- O Beverages
- Steaz
- Stewart's
- Caribbean Iced Tea
[edit] Orson the bear
Polar is famous for its billboard off of I-290 in Worcester. Next to the billboard sits the company mascot, Orson the inflatable polar bear. Orson is known for "disappearing," due to vandalism.
[edit] Conflict with Coca-Cola
In 1994 Polar made a TV commercial where a polar bear considers drinking a Coke, but throws it away and drinks a Polar seltzer instead. Coke sued Polar and got a restraining order against the ad which they claimed infringed on their previous television advertisements which contained polar bears.[1]
[edit] References
- ^ Steven M. Cordero. Cocaine-Cola, the Velvet Elvis, and Anti-Barbie: Defending the Trademark and Publicity Rights to Cultural Icons. Fordham Intellectual Property, Media & Entertainment Law Journal, 1998.
