Peter Pek

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Peter Pek
Show	Brand Malaysia with Peter Pek
Station(s)	Radio24
Time slot	Tuesday 7.15pm, Wednesday 12.15am, Friday 6.15am, Saturday 6.15pm
Style	Talk
Country	Malaysia
Website	PeterPek.com

Peter Pek MCSD is a brand strategist, writer, columnist, editor, publisher, designer, creative director, public speaker, corporate celebrity, radio and television personality from Malaysia. He is best known as the creative director of New Nation, a British tabloid; the editor-in-chief of Food & Beverage magazine; publisher of Malaysian Superbrands; and for his work in branding.

He was one of the host and judge of the corporate reality television series The Firm, where he played himself, acting as a corporate leader and mentor. The show premièred prime time nationwide on ntv7 and Astro's Channel 7 in Malaysia in 2007. It is the only show in the country to feature three millionaire judges.

On January 1, 2008, he began hosting his own branding talk show, Brand Malaysia with Peter Pek, on Radio24. The show began podcasting episodes through the show's website in March 2008, making him one of the few Chief Executives in Asia and the first in Malaysia, to podcast.

Considered one of the world’s leading brand strategists, he has worked with many top brands in Asia, Europe and Australia, and services clients from around the world. He is currently the CEO of Brand Mercatus in Malaysia.

[edit] Background

Peter Pek with candidates from The Firm

Peter hails from the same town as Michelle Yeoh - Ipoh, Perak, Malaysia, and studied at St. Michael's Institution, before setting off to Sydney, Australia when he was 13^[1]. Educated in Sydney, Peter qualified as a Chartered Designer in 1993, and is now one of the few Chartered Designers practicing in South East Asia. He worked for a number of branding, advertising, design, publishing and PR agencies in London, where he was based for nearly 10 years. These include Brand Mercatus, EMAP, Euro RSCG, The Guardian, Hill & Knowlton, J. Walter Thompson, The Observer, Saatchi & Saatchi, The Voice and Wunderman Cato Johnson (now part of Young & Rubicam).

[edit] Branding

Peter was a member of the inaugural Malaysian Superbrands Council. His work in branding centres around creation, strategy, communication, publicity and development. Some of the brands he has produced work for include Arab Banking Corporation, BAA Heathrow & Gatwick airports, Barclays Bank, BMW, British Airways, British Telecom, Citroën, City of Westminster, Coca-Cola, Dell, EMI Classics, Eurotunnel/Le Shuttle, KFC, Lloyds Bank, NCR, Microsoft, MTV, Prudential, Revlon, Safeway, Schweppes, Sky TV, Sony PlayStation, Superbrands, Swedbank, Telecom Italia, and Toyota.

[edit] Publishing and design

Peter Pek began his career in the publishing world as a columnist for Sydney-based Livewire Magazine in 1987. In the 90s, Peter became well known for designing launch publications, having worked on the launch editions of Microsoft magazine and SkyPlus magazine (now known as Sky Magazine) for Sky TV. In 1995, he was appointed designer to The Voice, Europe's largest African-Caribbean newspaper. The following year, he was hired to design the launch edition of New Nation newspaper, a British tabloid from a company of Elisabeth Murdoch. In the late 90s, Peter worked with The Guardian and The Observer newspapers. He was also the creative director of Galazee magazine for the Indian satellite station, Zee TV. He had a stint at the Australian Financial Review before being appointed in 1999 as Editor-in-Chief of Manila-based Food & Beverage Magazine, the largest trade and consumer F&B publication in the Philippines.

In 2001, Peter took the Superbrands project to Malaysia, and a year later, co-edited and published the Malaysian edition of the hugely successful hardcover coffee table book, Superbrands. He designed the Superbrands awards seal logo used in many countries. He later disposed of his interests in Superbrands, believed to be around 2003, after his appointment to head Brand Mercatus in Malaysia.

Peter has published numerous papers on branding for conferences and workshops around the world.

[edit] Television

In 2007, Peter appeared in The Firm, Malaysia's first corporate reality television program produced by Popiah Pictures and ntv7. Hosted by Peter and Chan Boon Yong, the show was directed by award-winning director Ng Ping Ho of Kopitiam fame. In The Firm, a group of 10 professionals compete in an elimination-style competition to find the next corporate high-flyer. The winner gets a car as well as a one-year contract with Tune Money, Asia's first "no-frills" online financial service founded by Dato' Tony Fernandes of budget airline AirAsia. Peter plays himself in the series, acting as a corporate leader, mentor and judge.

The show attempts to separate the weak from the strong, the under-achievers from the over-achievers and the followers from the leaders. Each week, candidates compete in a series of tasks dealing with different disciplines in business that is imperative to the success of a corporate high-flier. Amongst others, these include branding, promotions, positioning and catering to target markets. Peter was the first to use the show's catch phrase, "You're terminated", when he fired Angeline Simone Chin. The show premièred prime time nationwide on ntv7 and Astro's Channel 7 on 24 June, 2007.

[edit] Radio

In 2008, Peter began hosting his own talk show on Malaysia's first and only 24-hour news and talk radio station, Radio24. His program, Brand Malaysia with Peter Pek airs every Tuesday at 7-8pm, and repeats throughout the week. The show premièred on New Year's Day, 2008. The show is the first and only branding talk show in Malaysia.

[edit] Speaking engagements and workshops

Peter is a well known commentator on the subject of branding, and has been featured on radio and television, spoken at many conferences and conducted workshops around the world. Some recent speaking engagements include:

[edit] Charity work

A Rotarian, Peter is the President Elect of the Rotary Club of Gombak, Kuala Lumpur, and District Secretary (communications) for Rotary International District 3300.

[edit] References

• Pek, Peter (Jan, 1989). "CCM Hits Hotline". Livewire, p. 7.
• Editorial/Contents. (Aug, 1996). Galaxzee", p.4.
• "New weekly tabloid set to hit the shelves". (Nov 29, 1996). Design Week, p. 5.
• "CKFE 2000 expected to draw more participants". (Sept, 2000). Food & Beverage, p. 43. ISSN 0119-7932.
• Pek, Peter (2002). Superbrands: An insight into more than 80 of Malaysia’s Superbrands. Volume 1. Superbrands. ISBN 983-40878-0-2.
• Brand Mercatus (Dec 2, 2002). "Brand Mercatus appoints CEO for Malaysia". Press release.
• Superbrands (May 2, 2002). Press gets sneak preview of Superbrands. Press release.
• Yap, Lincoln (Jun 4, 2003). Local brand franchisors urged to create international standards. The Star. Retrieved Mar 22, 2006.
• ^ Kamal, Ayu Musa (Aug 7, 2006). Brand Man: A chat with the eccentric brand guru, Peter Pek. Malay Mail.
• Chandran, Sheela (Jun 27, 2007). You’re fired! - Watch how 10 contestants battle to scale the corporate ladder in Ntv7’s The Firm.. The Star. Retrieved Jun 27, 2007.
• Taib, Shuib (Jun 28, 2007). Looking for the head honcho. New Straits Times. Retrieved Jul 1, 2007.

[edit] External links

• Official website
• Peter Pek's bio on ntv7
• Peter Pek at TV.com
• Peter Pek at the Internet Movie Database
• Radio24
• Brand Malaysia with Peter Pek Official show blog
• Brand Mercatus UK website
• Brand Mercatus Malaysia
• New Nation Newspaper
• Superbrands