Parasocial
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Parasocial means something beyond social norm. From Latin where para can have the meaning 'beyond normal'.
One example of this phenomenon is that someone who watches a soap opera over a period of time creates an illusion that s/he has a relationship to the television persona. These relationships can significantly influence and change people's lives. This is generally perceived as an unconscious event, as the subject does not realize what is happening. This is known as parasocial relation.
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