P-O-X
From Wikipedia, the free encyclopedia
P-O-X is a handheld electronic game released by Hasbro in 2001. The game includes both single and multiplayer modes[1] and a 30 foot (9 meter)[citation needed] wireless connection range.
P-O-X was introduced through a viral marketing scheme. Hasbro asked boys in Chicago schools, "playgrounds, skate parks and video arcades" who they thought the "coolest kid" was, until they found kids who felt they were "the coolest" themselves, and distributed free copies of the game to them.[2]
[edit] References
- ^ Dykes, Bruce. "POX Handheld Game" article on Street Tech
- ^ Tierney, John. Article about the viral marketing techniques used for P-O-X
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