Orient Longman

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Orient Longman India, commonly referred to as Orient Longman, is an Indian publishing house.

Orient Longman publishes academic, professional and general works as well as school textbooks, of which the Gulmohar series of English schools books grew popular. It also publishes low cost reprints of foreign titles.

Established in 1948 as Longman Green by the UK publishing company Longman,^{[dubious – discuss]} it was taken over by Raja Rameshwar Rao, who bought the majority shareholding and became the company chairman in 1968. Rao retained the majority holding till 1984. The company's board included Khushwant Singh and the Patwardhans of Pune.

The "Indianisation" of the Orient Longman's management during this period was also reflected in its product, where Indian writers found an increasingly prominent place.

In 2006, the Pearson Education group, which holds a minority stake in Orient Longman as well as the rights to the Longman brand worldwide, sued Orient Longman asserting its claim on the brand. In 2008, Orient Longman agreed to drop the Longman suffix in an out-of-court settlement.

[edit] References

• About us. Orient Longman. Retrieved on 2008-02-25.
• S. Muthiah. "Symbol of old business", The Hindu, September 24, 2003. 
• "Orient loses Longman", The Telegraph, January 15, 2008. 

[edit] External links

• Orient Longman website