Nuestro Magazine
From Wikipedia, the free encyclopedia
In 1977, Nuestro (ISSN 0147-3247) was the first national monthly magazine, in English, for and about Latinos in the United States. It was conceived by Daniel Lopez, 36, a businessman who saw the need to provide a slick, glossy, high-end, general-interest magazine, covering everything from politics and culture to sports and the arts, for the burgeoning bilingual Latino population in the then 1970s.
Lopez, along with Joan Gramatte, his business partner and co-founder of the parent corporation Nuestro Graphico Inc., a successful graphic design and consulting company based in Washington, D. C., initially funded the preliminary run-up to publication expenses with their own money. Then, with a solid business plan in place, they secured staff and production funding for the venture from the Federal Government's Small Business Administration (SBA) and the prestigious Ford Foundation.
The first issue was published in April 1977, with a 200,000 print run. It was both a subscription and newsstand publication. Primary offices were in mid-town Manhattan. With Lopez as publisher, the editorial department was headed by Editor in Chief Charles Rivera and Co-Managing Editors José Ferrer and Philip Herrera, both formerly Associate Editors at Time magazine; the Art Director was Joan Gramatte.
The magazine did not survive past 1980. All of the editorial hierarchy mentioned above moved on to other, successful publications.
