New Alliance Records
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| New Alliance Records | |
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| Parent company | SST Records |
| Founded | 1981 |
| Founder | D. Boon Mike Watt Martin Tamburovich |
| Distributing label | SST Records |
| Genre | Various |
| Country of origin | United States |
| Location | Lawndale, California |
New Alliance Records was the record label founded by The Minutemen's D. Boon and Mike Watt and longtime friend and associate Martin Tamburovich after the example of Black Flag's SST Records. The existence of SST led Watt to understand, according to a 1987 interview he gave to Musician magazine, how easy it was to get a record made: "All you had to do was pay the record plant man."
Amongst the first releases on New Alliance were Hüsker Dü's first album Land Speed Record and the Minutemen's second-ever release, the seven-inch EP Joy. Eventually the label grew to nurture the early career of The Descendents, issue various-artist compilation albums (such as Mighty Feeble), and release other recordings by The Minutemen (The Politics Of Time) and Hüsker Dü (the In A Free Land EP). The label showcased a number of post-punk bands from the South Bay area of southern California, notably Slovenly, Phantom Opera, and Invisiblechains.
After D. Boon's car-accident death in 1985 and the increasingly busier schedule of Watt's post-Minutemen band fIREHOSE, Watt and Tamburovich sold New Alliance to SST in 1987. Greg Ginn, SST's owner and Black Flag's guitarist, proceeded to transfer all of The Minutemen and Descendents back catalog and Hüsker Dü's Land Speed Record to SST (The two-track master of In A Free Land was since lost) and turned New Alliance into a subsidiary label of SST that concentrated on jazz, instrumental, and spoken word releases.
The existence of New Alliance is currently in doubt, although SST itself still exists; no new titles have been issued on New Alliance for several years, so Ginn may have made the label inactive.
Label co-founder Tamburovich died of a bacterial infection in 2003.
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