NASCAR Canada
From Wikipedia, the free encyclopedia
NASCAR Canada is the NASCAR office in Canada.
NASCAR opened an office in its second largest market in Canada in 2004. [1] NASCAR opened a corporate office in Toronto in a joint partnership with Canadian media company TSN. The move was made to boost sponsorship and licensing opportunities, and to build on its interest in Canada. [1]
The office facilitates marketing rights to the NASCAR brand to Canadian companies, and to extend United States companies reach into Canada. [1]
Since 2007, there has been a Nationwide Series event in Montreal the first weekend in August: the NAPA Auto Parts 200. In the past some US-based regional racing series have crossed the border on occasion, and currently the NASCAR Canadian Tire Series runs about 15 events a year on tracks all across Canada.
[edit] See also
[edit] References
- NASCAR Canada Inks Major Licensing Deal with The Trio Group (Wednesday, April 20, 2005)
- Canada, candy and Carl- NASCAR.COM
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