MIX (XM)

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MIX
Broadcast area	United States
Branding	MIX cm
Frequency	XM 22
First air date	September 25, 2001
Format	Adult hits
Class	Satellite Radio Station
Owner	Clear Channel Communications
Sister stations	XM11, XM21, XM24, XM152, XM154, XM157, XM158, XM165
Website	Mix XM

MIX, often branded on-air as MIX 22, is a channel on XM Satellite Radio playing the adult hits format. It is located on XM22 and plays a mix of hit songs from 1960-present day, except for urban music. MIX is one of 5 channels on XM's platform that plays commercial advertisements, which amount to about 3-4 minutes an hour, and are sold by Premiere Radio Networks. The channel is programmed by Clear Channel Communications, and is Clear Channel's most listened to channel on XM Radio, in both cume and AQH, according to the Fall 2007 Arbitron book. The voice and program director of MIX is Larry Morgan.

Artists heard on MIX include Sheryl Crow, John Mayer and Lenny Kravitz, Jewel and Nelly Furtado; and groups like Maroon 5 and Blues Traveler. One can also hear top chart hits including songs from Train, Alanis Morissette, 3 Doors Down, Evanescence, Dave Matthews Band, No Doubt, Santana, Matchbox 20, and U2.

Contents 1 KHMX (2001-2003) 2 Mix (2003-) 3 Shows 3.1 Current 3.2 Former 4 External links

[edit] KHMX (2001-2003)

As part of an investment deal with Clear Channel Communications, XM agreed to simulcast some of Clear Channel's FM radio stations until they were able to afford their own programming. MIX was one of those channels, simulcasting KHMX from Houston, Texas, titled Mix 96.5. Due to low subscription count at the time, the audience didn't concern themselves with the Houston locality of the station. XM's priority was getting the working signal into people's homes and vehicles. Eventually, Clear Channel began to slowly divest from XM, and the stocks diluted, so the Clear Channel FM simulcasts went away.

[edit] Mix (2003-)

On December 1, 2003, the KHMX simulcast was dropped and MIX developed its own identity. It retained the MIX name, but was now completely jockless. A month later, MIX, in addition to all XM music channels, went commercial free, making the station auto-piloted 24/7 by music. Right now, there are no plans to add DJs to the channel, despite it being one of the few on XM that is jockless.

In March 2006, according to a 10-k filing, XM Satellite Radio mentioned that Clear Channel programmed music on XM would begin carrying commercials, including MIX. This has been done to fulfill an arbitration settlement between XM and Clear Channel. In response to this, XM Canada, DirecTV and AOL Radio removed this channel on 4/17/06 in favor of XM's commercial free equivalent. MIX now displays a "cm" next to its name on the XM unit's pad data to indicate that it is a commercial radio station. This channel has also changed formats to Adult Hits.

For a short period of time, MIX did not display song information on the XM unit's pad. Originally, Clear Channel opted to have static pad data on all of its channels, but due to complaints they acquired the hardware to properly display individual track information on the units.

[edit] Shows

At the moment, all the shows on Mix 22 are sponsored shows with the same playlist used throughout the day. One single sponsor buys up the advertising spots for entire hours of programming, and will often include special content.

[edit] Current

• Taking Care of Business & Back to School Show - Monday afternoons at noon ET. This show, sponsored by Office Depot, discusses running a business and offers helpful tips between music segments. As of summer 2007, the show was amended with the "Back to School" line.
• Geico Music Hour - Random times.

[edit] Former

• Lexus Weekend Escape - Aired friday mornings at 10 ET. Each week a new city was chosen, and the listener got to hear about famous establishments between songs. It was primarily a commercial for Lexus, as the segments often include mentions of the vehicle and its features. This show was promoted heavily on sister stations Fox Sports Radio 142 and Talk Radio 165. The show's final broadcast was April 27, 2007.

[edit] External links

• MIX XM

v • d • e Clear Channel Communications, Inc. Corporate officers Lowry Mays • Mark Mays • Randall Mays • Tom Hicks Board of directors Alan Feld • Perry Lewis • Lowry Mays • B.J. McCombs • Phyllis Riggins • Theodore Strauss • J. C. Watts • John H. Williams Local radio, TV, and satellite radio assets Further information: List of broadcast stations owned by Clear Channel Radio Networks Australian Radio Network (50%) • Fox Sports Radio • National Lampoon Comedy Radio (dist./sales)• Premiere Radio Networks • The Radio Network (50%) Miscellaneous assets Clear Channel Outdoor • Clear Channel UK • Format Lab

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