Milkybar
From Wikipedia, the free encyclopedia
Milkybar is a white chocolate confection that is produced by Nestlé and sold in Australia, New Zealand, India, Ireland and the United Kingdom. Originally spelled milky bar, Milkybar is also sold under the name Galak in Europe (except Spain, the UK and Ireland) and Brazil. (Nestlé also sells a completely different chocolate in Brazil under the Milkybar name.) Nestlé have produced white chocolate since the 1930s, and started using the brand Galak in 1967. In many European countries a version with puffed rice is also available.
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[edit] Advertising
[edit] Milkybar Kid
The Milkybar Kid has been used in television advertising promoting Nestlé Milkybar in the countries where it is sold. The Milkybar Kid is a blond, spectacle-wearing young boy, usually dressed as a cowboy, whose catch phrase is "The Milkybars are on me!". The advertisements usually take place in a Wild West setting. In Australia, he was marketed originally as the (Nestle's) "Milky Bar Kid". Both live-action and animated ads have been produced.
In the UK and Australia the advertisements were originally accompanied by a jingle extolling "the goodness that's in Milky Bar".[1] In more recent revivals of the campaign, probably due to tighter advertising regulations, the jingle has been revised to refer to "the good taste that's in Milkybar". The pronunciation of the company's name has also changed from "nessul" to the more correct "ness-lay".
The Milkybar Kid made his debut in 1961,[2] and has been played by a number of actors. The first was Michael Mayne; others include John Cornelius, Thomas Wrey and Simon Desborough.[3][4] William Ray is the incumbent.[5]
[edit] Galak
Galak was promoted using the 1971 French animated series Oum le Dauphin Blanc (Zoom the White Dolphin), with its characters appearing on packaging and in commercials. In commercials, two children, Yann and Marina, and the white dolphin Oum typically overcome villains such as pirates or sharks. Nestle terminated their use of this licence in 2003, though the likeness of Oum remained on some stocks sold in 2004, which led the series' owners to sue for royalties.[6]
[edit] References
- ^ Australian Nestle's Milky Bar commercial, early 1960s
- ^ Other Chocolate Bars. About Our Brands. Nestlé UK. Retrieved on 2008-01-07.
- ^ The 100 Greatest TV Ads. 2000-04-29
- ^ The 100 Greatest TV Ads. BFI Film & TV Database. British Film Institute. Retrieved on 2008-01-07.
- ^ "How advertising is tapping into our love of all things nostalgic", The Press, Newsquest Media Group, 2007-10-10. Retrieved on 2008-01-13.
- ^ Glaize, Frédéric. "Galak : reliquat de royalties pour Oum", Vox PI, MEYER & Partenaires, 2006-01-10. Retrieved on 2008-01-07. (French)
[edit] External links
- Nestlé Milkybar (United Kingdom)
- Nestlé Galak (France)
