Midwest Communications
From Wikipedia, the free encyclopedia
Midwest Communications, Inc. is a Wausau, Wisconsin based radio station owner notable because of its size and potential for influencing the marketplace and public perceptions. It is the owner-and-operator of 42 radio stations in Illinois, Indiana, Michigan, Minnesota, and Wisconsin. The company is a family-owned business and is headed by Duke Wright.
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[edit] Radio Properties
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[edit] New Green Bay Offices & Studios
On July 18, 2006, Midwest Communications broke ground on their new, $4.725 Million facility in the Green Bay, Wisconsin suburb of Bellevue. The facility will be located on the WNFL tower site on Bellevue Street. The five Green Bay-based stations and two Appleton-based Midwest Communications stations will move to the new facility in the Summer of 2007.[1]
Click here to view a virtual tour of Midwest Communications' new building
[edit] Voicetracking
voice-tracking is a popular industry method of providing higher quality air talent to radio stations that would otherwise have to use cheap national syndication in order to keep operating. The company uses voice-tracking on some of its stations. By using this technology, the company can increase productivity and allow current DJ's within the Company the ability to earn extra income. The strength of using voice-tracking technology over other methods (like syndication) is that most DJ's that voice track do so locally within their own market. Thus they know the market, make appearances for both the station they are live on and the station they are tracking and have the opportunity to earn a better income. The lower billing stations that have voice tracking rather than live full time DJ's must do so in order to avoid losing money.
[edit] Note
Midwest Communications should not be confused with the these similarly-named companies:
- Midwest Radio and Television, former owners of WCCO radio and television in the Minneapolis-St. Paul area of Minnesota, plus WFRV-TV in Green Bay, Wisconsin and WJMN-TV in Escanaba, Michigan; all stations were later sold to CBS
- Mid-West Family Broadcasting, an independently-owned broadcasting company based in Madison, Wisconsin
