Mass collaboration
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Mass collaboration is a form of collective action that occurs when large numbers of people work independently on a single project, often modular in its nature. Such projects typically take place on the internet using social software and computer-supported collaboration tools such as wiki technologies, which provide a potentially infinite hypertextual substrate within which the collaboration may be situated.
A key aspect which distinguishes mass collaboration from other forms of large-scale collaboration, is that the collaborative process is mediated by the content being created - as opposed to being mediated by direct social interaction as in other forms of collaboration.
[edit] Mass collaboration as distinct from cooperation
Mass collaboration differs from mass cooperation in that the creative acts taking place requires the joint development of shared understandings. Conversely, group members involved in a cooperation needn't engage in a joint negotiation of understanding, they may simply execute instructions willingly.
Another important distinction is the borders around which a mass cooperation can be defined. Due to the extremely general characteristics and lack of need for fine grain negotiation and consensus when cooperating, the entire internet, a city and even the global economy may be regarded as a mass cooperation. Thus a mass collaboration is more refined and complex in its process and production on the level of collective engagement.
[edit] Mass collaboration as distinct from the online forum
Although an online discussion is certainly collaborative, mass collaboration differs from a large forum, email list, bulletin board, chat session or group discussion in that the discussion's structure of separate, individual posts generated through turn-taking communication means the textual content does not take the form of a single, coherent body. Of course the conceptual domain of the overall discussion exists as a single unified body, however the textual contributors can be linked back to the understandings and interpretations of a single author. Though the author's understandings and interpretations are most certainly a negotiation of the understandings of all who read and contribute to the discussion, the fact that there was only one author of a given entry reduces the entry's collaborative complexity to the discursive/interpretive as opposed to constructive/‘negotiative’ levels.
[edit] The role of discussion in mass collaboration
In traditional collaborative scenarios discussion plays a key role in the negotiation of jointly developed, shared understandings (the essence of collaboration), acting as a point of mediation between the individual collaborators and the outcome which may or may not eventuate from the discussions. Mass collaboration reverses this relationship with the work being done providing the point of mediation between collaborators, with associated discussions being an optional component. It is of course debatable that discussion is optimal, as most (if not all) mass collaborations have discussions associated with the content being developed. However it is possible to contribute (to Wikipedia for instance) without discussing the content you are contributing to. (Smaller scale collaborations might be conducted without discussions especially in a non-verbal mode of work - imagine two painters contributing to the same canvas - but the situation becomes increasingly problematic as more members are included.)
For an example of a discussion accompanying mass collaboration, see the [Israel talk page]. In addition to such points of discussion, fora, IRC (chat) and email lists often support and augment this negotiation.
[edit] Mass collaboration as distinct from coauthoring
From the perspective of individual sites of work within a mass collaboration, the activity may appear to be identical to that of coauthoring. In fact, it is, with the exception being the implicit and explicit relationships formed by the interdependence that many sites within a mass collaboration share through hypertext and coauthorship with differing sets of collaborators. This interdependence of collaborative sites coauthored by a large number of people is what gives a mass collaboration one of its most distinguishing features - a coherent collaboration emerging from the interrelated collection of its parts.
[edit] Non-textual mass collaboration
Although the only widely successful examples of mass collaboration thus far evaluated exist in the textual medium, there is no immediate reason why this form of collective action couldn't work in other creative mediums. It could be argued that some projects within the open source software movement provide examples of mass collaboration outside of the traditional written language (see below), however, the code collaboratively created still exists as a language utilizing a textual medium. Music is also a possible site for mass collaboration, for instance on live performance recordings where audience members' voices have become part of the standard version of a song. Most "anonymous" folk songs and "traditional" tunes are also arguably sites of long term mass collaboration.
[edit] How mass collaboration changes business?
In the book Wikinomics - how mass collaboration changes everything, Don Tapscott and Anthony D Williams list four powerful new ideas that the new art and science of wikinomics is based on:
- being open
- peering
- sharing
- acting globally
The concept of mass collaboration has led to a number of efforts to harness and commercialize shared tasks. Collectively known as crowdsourcing, these ventures typically involve on an online system of accounts for coordinating buyers and sellers of labor. Amazon's Mechanical Turk system follows this model, by enabling employers to distribute minute tasks to thousands of registered workers.
See also: Management cybernetics
[edit] How mass collaboration changes government
The power of Mass-collaboration is evidenced by the scope and accuracy of the Wikipedia project. On his website Mass-Collaboration.net, Kevin St.Onge discusses the opportunities that mass collaboration presents to the world in achieving a global democracy. He argues that governments as we know them will be dissolved and replaced by the collaborative efforts of the entire world population.
[edit] Examples of mass collaboration
Examples of mass collaboration include:
- Wikipedia and its sister projects;
- Omidyar Network with respects to its 'workspaces';
- SourceForge.net with regards to projects it hosts which engage in collaborative source code development;
- Wikipaint.org (online collaborative animation)
- InnoCentive.com
- del.icio.us
- the joint with regards to its pixel-art 'building' with user-created rooms;
- StoryMash.com (online collaborative fiction)
- Any and every wiki with a reasonable number of contributors.
[edit] Further reading and listening
- Leadbeater, Charles (2008). We-Think – Mass innovation not mass production. Profile Books. ISBN 9781861978929.
- Laurie Taylor (Presenter), Charles Leadbeater (Guest). (2008-03-05). Thinking Allowed [Radio]. London, UK: BBC Radio 4. Retrieved on 2008-03-12. Event occurs at start.
