Manhattan Mini Storage
From Wikipedia, the free encyclopedia
Manhattan Mini Storage (MMS) is a self storage company based in New York City, USA. It is the largest personal storage company in New York, and one of the largest in the United States.[citation needed] The firm has 16 storage locations throughout the city, some of which are open 24 hours per day. Manhattan Mini Storage has approximately 200,000 clients.[1]
Manhattan Mini Storage operates a service with Portero through which customers can "dispose of unwanted valuables that clutter their storage units."[2]
The firm conducts blind auctions of the belongings of customers who fail to pay their storage bills.[3]
MMS has entered into the popular imagination of many New Yorkers and thus is mentioned in several books.[4]
[edit] Marketing
MMS markets itself as "an extension of your home where you can keep the things you want to keep but can't quite accommodate in your tight Manhattan apartment."[2] The company is known for its controversial, political, and pop culture- related advertisements, such as one in which it made fun of Paris Hilton, using the tagline: "Your closet's so shallow, it makes Paris look deep."[5] In one of their previous advertisements, they pictured a gay man with the tagline: "Don't make us send 5 queer guys to your place."[6] In phone booths, the company has posted stickers saying: "Your closet’s scarier than Bush’s agenda." or "Your closet is so narrow it makes Cheney look liberal."
Additionally, some of their advertising was noted in local press outlets for its mainstreaming of gay characters. One such ad under its "I Store!" campaign, featured a doctor seated on the subway with copy that listed what he stored, "Chemistry Set, Vinyl Albums, Boyfriend's Artwork". This ad, depicting a gay character in an off-hand way, was praised for its inclusion of gay characters as normative and not only relevant for stereotypes or demographic pursuit.
[edit] References
- ^ About Us. www.manhattanministorage.com. Retrieved on 2007-05-11.
- ^ a b Nissanoff, Daniel. FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want. Penguin Press HC. ISBN 1594200777.
- ^ Jacob, Craig; Berger, Phil. Twisted Genius: Confessions of a $10 Million Scam Man. ISBN 1568580444.
- ^ Google Book Search: "Manhattan Mini Storage". Google.com. Retrieved on 2007-05-11.
- ^ JoeMyGod (2007-04-08). Morning View - Manhattan Mini Storage. joemygod.blogspot.com. Retrieved on 2007-05-11.
- ^ JoeMyGod (2006-08-28). Obey The Eyebrows. joemygod.blogspot.com. Retrieved on 2007-05-11.
