Lord Jim Lodge
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The Lord Jim Lodge is an art group (or self-proclaimed "secret society"), founded by Austrian contemporary artist Jörg Schlick, together with Martin Kippenberger, Albert Oehlen, and Wolfgang Bauer.
An anecdotal story regarding the Lodge's formation involves a cardboard box that was passed around Berlin's Paris Bar one night. Anyone who deposited a small fee into the box was made a lifetime member.
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[edit] Logo
The logo consists of a sun (Sonne), a pair of breasts (Busen), and a hammer. It was incorporated into some of the works of various member artists, including Schlick and Kippenberger. The group's declared goal was to make the logo "more well known than that of Coca-Cola". The logo featured prominently in Kippenberger's self portraits and the METRO-Net project, a series of subway entrances for a fictitious worldwide transport system.
[edit] Slogan
The official slogan of the group is "Keiner Hilft Keinem" ("Nobody Helps Nobody"), sometimes in the form of the acronym 'K.H.K.' (or 'N.H.N.').
[edit] Magazine
The official magazine of the Lord Jim Lodge, Sonne Busen Hammer, was first published in May 1991. There were 14 issues published until 1996 (#1 - #15; issue #8 was never released). The #2 issue is entitled Die Jubiläumsnummer ("Jubilee Issue").
[edit] Takeover
In December 2005, Jörg Schlick sold the trademark rights for the name and logo to the Austrian group monochrom. The group investigated possible infringements of the trademark and is interested in "starting franchises".[1] monochrom released a new issue of Sonne Busen Hammer in April 2006.
[edit] Lord Jim Lodge, monochrom and Coca-Cola
monochrom took part in a contest by 'Coca Cola Light' ('Coca Cola Light Art Edition 2006'). Quote monochrom: "This puts us in a position to set in motion long overdue synergy effects between Coca-Cola and the Lord Jim Lodge. The only possibility for realizing the challenge formulated in the lodge logo is to use a habitat in the merchandise world as a vehicle of transmission for guiding the message through that world’s channels of distribution and into public consciousness. [...] Thus we would like to use the prize as a trial run for such a form of cooperation/competition. Coca-Cola and Lord Jim Lodge – together at last! The symbolic-economic capital of the Lord Jim Lodge and the economic-symbolic capital of Coca-Cola will be brought together, paving the way for a better future. For a world of radical beauty and exclusive bottles in small editions! In the end we are all individuals – at least as long as nobody comes along and proves the contrary." monochrom won the prize. The logo of "Lord Jim Lodge powered by monochrom" was printed to 50.000 Coca Cola Light bottles.
[edit] References
- ^ Quote: Austrian Press Agency (APA), March 2006
