Lion Red
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| Lion Red | |
|---|---|
| Brewery | Lion Nathan |
| Style | Lager |
| First Brewed | 1907 |
| Alc. vol. | 4.0% |
Lion Red is a lager-style beer brewed by Lion Breweries, part of the Lion Nathan group.
Contents |
[edit] History
The name Lion Red was first adopted by the public to describe the red coloured label and can. Lion Breweries responded by changing the official name from Lion Beer to Lion Red in the mid 1980s.
A small museum chronicling the history of Lion beer is co-located in the Newmarket brewery.
The beer was the favoured drink of Jake Heke in the New Zealand movie Once Were Warriors, set in Rotorua in the Bay of Plenty.
[edit] Sponsorship
[edit] Rugby League
Lion Red has been a long time sponsor of the New Zealand Rugby League team. Since their introduction into the National Rugby League competition in Australia in 1995, the New Zealand Warriors (formerly Auckland Warriors) have also been sponsored by Lion Red. They sponsored the national Lion Red Cup from 1994-6 and currently sponsor Auckland Rugby League's Fox Memorial premier competition.
[edit] Rugby Union
Lion Red sponsor the Northland Taniwhas and Counties-Manukau Steelers in the Air New Zealand Cup competition.
[edit] External links
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