Kramer Guitars

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This article is about the American musical instrument manufacturer. For other uses, see Kramer.

Kramer Guitars

Type	Private
Founded	1976
Founder	Dennis Beradi, Peter LaPlaca, Gary Kramer, Henry Vaccaro
Headquarters	United States of America
Area served	Global
Key people	Dennis Beradi, Peter LaPlaca, Gary Kramer, Henry Vaccaro, Floyd D. Rose, Paul Unkert, Andy Papiccio, Phil Petillo, Eddie Van Halen
Industry	Musical instruments
Products	Guitars and Basses
Parent	Gibson
Website	[1]

Kramer Guitars is an American manufacturer of electric guitars and basses. Kramer produced aluminum-necked electric guitars and basses in the 1970s and wooden-necked guitars catering to hard rock musicians in the 1980s; Kramer is currently a division of Gibson Guitar Corporation. Kramer was one of the most popular guitar brands of the 1980s and the best-selling brand of 1985 and 1986.^[1] At the height of its popularity, Kramer was considered a prestige instrument and was endorsed by many famous musicians of the day, including Eddie Van Halen, Richie Sambora, Mick Mars, Jennifer Batten and Vivian Campbell. ^[2]

1 Formation
2 Aluminum neck period
3 Wooden neck period
4 Early-to-mid 1980s
5 Late 1980s
6 1990-Present
7 Kramer Models
8 Players endorsed by Kramer Guitars
9 External links
10 References

[edit] Formation

The company was founded in the late 1970s by Dennis Berardi and Gary Kramer, a close friend and associate of Travis Bean, to manufacture aluminum-necked guitars. Gary Kramer, Dennis Berardi, Peter LaPlaca (a Vice President at Norlin, parent company of Gibson), and investor Henry Vaccaro joined forces to open a plant in Neptune, New Jersey. Soon thereafter, Gary Kramer moved to Los Angeles, and his connection with the company would be in name only.

The Kramer factory was originally located at 1111 Green Grove Road, Neptune, NJ 07753 before moving to a larger facility at 685 Neptune Boulevard, Neptune NJ 07753.

[edit] Aluminum neck period

Introduced in 1976, early models featured the trademark "tuning fork" aluminum-reinforced necks with a fretboard made of Ebonol--material similar to one used in bowling ball production. Other features of the necks included aluminum dots, and a zero fret made out of Petillo fretwire. Unlike Travis Bean, Kramer went beyond the idea of a neck forged entirely out of aluminum, due to both its weight and its feel. Instead, Kramer opted for wooden inserts in the aluminum necks. The inserts, set in epoxy, were usually Walnut or Maple. The bodies were usually made of high grade Walnut or Maple, with the earliest instruments made of exotic tonewoods including Koa, Afromosia, Swetinia, Shedua, and Bubinga. The hardware was top-notch as well: Schaller tuning keys and bridges; Schaller and DiMarzio pickups; custom-made strap pins; aluminum cavity covers. Kramer's "alumi-neck" line lasted roughly until 1982. Out of this early part of Kramer history were born some exquisite musical instruments; truly a fine example of American lutherie. Generally, the ratio of basses to guitars produced was about 4:1^[3], primarily because bass players were more willing to experiment. By 1981, Kramer had the tools, and the experience, to take guitar mass production to a new level. Switching to wooden-necked instruments both held the promise of keeping production costs low as well as being able to appeal to traditionally-minded guitar players.^[4]

[edit] Wooden neck period

Kramer first released wooden-necked guitars in late 1981, following Charvel's lead on producing instruments that essentially copied the strathead headstock shape from Fender. Although it isn't clear whether a lawsuit from Fender ever materialized, Kramer stopped releasing guitars with the trademark Fender headstock shape after only a thousand or so instruments were built. .^[5] Instead, Kramer opted for a "beak" or "circumsized Fender" headstock reminiscent of 1960s Kent guitar headstocks.

Wooden-necked instruments represented Kramer's first foray into offshoring the production of guitar components to Eastern Asia. Tuning keys and vintage fulcrum tremolos were made by Gotoh in Japan, while the necks were made by Japan's ESP Guitars and shipped to New Jersey for fretting and finishing.^[6]

Kramer executives saw that the guitar techniques of the early 1980s demanded a high-performance tremolo system. Kramer partnered with a German inventor named Helmut Rockinger, and installed his bulky tremolos, precursors to Floyd Rose systems, on its instruments.^[7]

[edit] Early-to-mid 1980s

A chance encounter between Dennis Berardi and the manager of Eddie Van Halen on an airplane flight set the foundation for Kramer's meteoric rise in the 1980s. Eddie was interested in a tremolo that stayed in tune, which the Rockinger system offered. A meeting between Eddie Van Halen and Kramer execs took place, and Eddie was sold. At the meeting, he reportedly quipped that he would help make Kramer the "#1 guitar company in the world."

By 1983 the Rockinger tremolo (sometimes dubbed "The Eddie Van Halen tremolo") had been widely replaced by the Floyd Rose system. In addition, Kramer once again offered Schaller tuners on their guitars, tapping Schaller to produce Floyd Rose tremolos as well. Kramer was the only guitar company offering Original Floyd Rose tremolos stock on their production guitars, a competitive advantage of Kramer over other guitar manufacturers of the period.

In late 1983 Kramer switched from the "beak" headstock design to the Gibson Explorer-like "banana" headstock design. This distinctive look also helped rank Kramer highly with guitar enthusiasts. One notable Kramer guitar was the Baretta model, which was a single-humbucker instrument similar to guitars Eddie Van Halen used on stage. The Kramer Baretta was the flagship of the Kramer line and helped popularize the single-pickup 1980s guitar design.

By late 1985 Kramer began installing Seymour Duncan pickups in its guitars, in favor over the more vintage-sounding Schaller pickups. When the sales figures came in, Kramer was the best-selling guitar brand of 1985.

In 1986 Kramer switched to the radically drooped "pointy headstock" design, no doubt influenced by the pointy designs of Jackson/Charvel and other manufacturers such as Hamer and Washburn. Schaller locking tuners, Floyd Rose tremolos, Seymour Duncan pickups and exciting graphics by talented factory artists such as Dennis Kline helped propel Kramer to become the best-selling guitar brand of 1986.

Although the golden age of Kramer superstrats has ended, these guiars are still earning acclaim at the hands of modern-day guitarists, notably Chad Ummel, who plays a mid-80's Focus model with a radically out-of-phase humbucker.

[edit] Late 1980s

Kramer continued its success into the late 1980s, with the majority of hard rock and glam metal artists from Mötley Crüe's Mick Mars to Whitesnakes' Vivian Campbell being major endorsees. Almost every guitarist in the late 80's had at least one Kramer in their arsenal.^{[citation needed]}

By 1987, Kramer was using ESP Guitars exclusively for manufacturing its necks and bodies. The "American Series" of instruments were ESP parts, assembled in Neptune, New Jersey. The Striker and Aerostar series were made completely in Korea, while the Focus series was made and assembled by ESP Guitars. Some early Focus guitars were also made in Japan by the Matsumoku company.

The first sign of trouble came in 1987, when a massive labor strike hit Korea. At this time, Kramer was starting to fall behind on its orders to guitar stores. Kramer was also becoming overextended financially due to artist endorsement deals, advertising, and royalties to Floyd D. Rose.

In addition, Kramer embraced the excess of the late 1980s--producing slick and fluorescent guitars, losing its thought leadership in the guitar manufacturing arena, and damaging the image of the brand. Similarly, the image of the Kramer brand was being tarnished by an influx of Striker and Aerostar guitars--made cheaply and with cheap components.

By 1989, Dennis Berardi had started Berardi/Thomas Entertainment, Inc--an artist management company. Seeing promise in a young band out of the Soviet Union, Gorky Park, BTE started managing the group. To help promote the band, the infamous "Gorky Park" guitars were made, reportedly to be given to guitar dealers as promotional pieces. BTE banked on the Gorky Park guitars to help promote the group. When the Russian band achieved only a mild measure of success, this was a significant, and final blow to the first incarnation of the Kramer company.

[edit] 1990-Present

The original Kramer company effectively came to an end in 1990, mostly due to financial problems. The company had been spending huge amounts on advertising and endorsements, and then lost a lawsuit with Floyd D. Rose over royalties. A notorious firesale of surplus necks, bodies, and hardware was held out of New Jersey.

By 1995, Henry Vaccaro owned the Kramer Brand; in addition, he was the only one of the original partners interested in continuing in the guitar business. He tried one last time to produce Kramer guitars from surplus parts, in the Neptune plant, but only a few hundred were made. Henry Vaccaro started making aluminum-necked guitars under the name Vaccaro Guitars, but that, too, was short-lived.

In 2005 the original founder and namesake of Kramer Guitars, Gary Kramer, has started his own guitar company: Gary Kramer Guitars. In 2007, the original service manager of Kramer Guitars, legendary luthier Paul Unkert started his own guitar company, featuring designs reminiscent of aluminum-era Kramers: Unk Guitars.

The Kramer Brand was sold out of bankruptcy to Gibson Guitar Corporation. Gibson's Epiphone division has produced guitars and basses under the Kramer brand since the late 1990s, mostly factory-direct through the MusicYo.com Website. Encouraged by the resurgence of interest in the Kramer brand, Epiphone has been reissuing classic Kramer models, including the "1984 Model;" (a homage to Eddie Van Halen's famous "5150" guitar used from 1984-1991) the "Jersey Star;" (an homage to the Richie Sambora signature 1980s Kramer) and most recently, the "1985 Baretta Reissue (A standard slant-pickup Baretta)" These high-end instruments are assembled in the USA, from American components.

In 2007, a Kramer Striker controller was created for Guitar Hero III for the PS2, under a licensing agreement with Gibson Guitar Corporation. A Kramer Vanguard was also available as an in-game guitar.

The Internet greatly helped fuse the interest of Kramer collectors around the globe. In the mid 1990s, pioneering sites Kramer Krazy, by Terry Boling, and Kramermaniaxe, by Mike Mojabi helped spark a renewed interest in these instruments. Beginning in 2002, VintageKramer.com, by Mike Wolverton, and KramerForum.com, by George Tarnopolsky, have become the primary voice of Kramer Musical Instruments enthusiasts worldwide.

Original Kramer guitars are now highly collectable, after being considered undesirable in the early-mid 1990s. They regularly fetch high prices on eBay and other auction sites. Kramer collectors hold a Kramer Expo every year in Nashville, Tennessee, near the Gibson plant, to showcase and celebrate Kramer guitars. ^[8]

[edit] Kramer Models

[edit] Kramer USA and American

Kramer Baretta I,II,III
Kramer Classic
Kramer Condor
Kramer Liberty
Kramer Pacer
Kramer Pacer Carrera
Kramer Pacer Custom I,II
Kramer Pacer Deluxe
Kramer Pacer Imperial
Kramer Pacer Special
Kramer Pioneer Bass
Kramer Proaxe
Kramer Stagemaster
Kramer Sustainer
Kramer Triax and Enterprize
Kramer Vanguard
Kramer Voyager

[edit] Kramer USA and American — signature models

Floyd Rose Model
Kramer Elliot Easton Model
Kramer Nightswan (Vivian Campbell Model)
Kramer Richie Sambora Model
Kramer Ripley (Steve Ripley Model)
Paul Dean Model

[edit] Kramer Overseas — made in Czechoslovakia

Kramer Pacer (S Serial Number, No "American" on headstock)

[edit] Kramer Overseas — made in Japan

Kramer Focus Series
Kramer Forum Series (Bass)
Kramer JK Series (Made for Japanese market)

[edit] Kramer Overseas — made in Korea

Kramer Aerostar
Kramer Ferrington
Kramer Gorky Park Model
Kramer Imperial
Kramer Metallist
Kramer Regent
Kramer Showster
Kramer Starfighter
Kramer Striker

[edit] Kramer USA Made MusicYo Models

Kramer "1984"
Kramer 1985 Baretta Reissue
Kramer Jersey Star Reissue (Richie Sambora Model)

[edit] Kramer MusicYo Import Models

Kramer Baretta
Kramer Condor
Kramer Duo Pro
Kramer Focus Series
Kramer Infinity Sustainer
Kramer Pacer Series
Kramer Striker Series
Kramer Vanguard
Kramer Voyager

[edit] Players endorsed by Kramer Guitars

[edit] External links

Vintage Kramer site, with much detailed history ("most of it true" according to the site).
The Kramer Forum Online community of Kramer enthusiasts worldwide
Gary Kramer Guitars History page Lists the most detailed account of how the Kramer Guitar company got started from Gary Kramer's point of view.
Kramer Guitars Official home page at the Gibson site.
MusicYo Kramer Guitars Factory-Direct Distribution

[edit] References

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