KNVA
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| KNVA | |
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| Austin, Texas | |
| Branding | The CW Austin |
| Channels | Analog: 54 (UHF) |
| Affiliations | The CW (primary) MyNetworkTV (secondary) |
| Owner | 54 Broadcasting, Inc. (operated by LIN TV Corporation) |
| First air date | August 31, 1994 |
| Former affiliations | independent (1994-1995) The WB (1995-2006) |
| Transmitter Power | 5000 kW (analog) 197 kW (digital) |
| Height | 374 m (analog) 396 m (digital) |
| Facility ID | 144 |
| Transmitter Coordinates | |
| Website | www.thecwaustin.com |
KNVA is the CW (primary) and MyNetworkTV (secondary) affiliate serving the city of Austin, Texas. It is currently owned by a company called 54 Broadcasting, and operates under a local marketing agreement (LMA) with LIN Television, which owns sister station KXAN-TV, and is broadcast from the same physical facility. KNVA's transmitter is located in Austin.
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[edit] History
KNVA is co-owned by Ron Oliveira, news anchor for competing station KEYE. According to an Austin American-Statesman article [1] and FCC records [2], 54 Broadcasting applied for the license to the channel in 1989 as KCFP but could not economically start up a channel until signing the LMA with LIN Television some five years later.
KNVA was launched in 1994 as a 24-hour feed of KXAN's Live WeatherNet and doppler radars. It became an independent station for a short time before affiliating with The WB the following year. During this time, the station was branded "KNVA 54" for years. It carries off-network sitcoms, dramas, and cartoons. In 2001, the station was rebranded "Austin's WB 54" before finally settling on "Austin's WB." It airs on Austin cable systems as cable channel 12. KNVA also airs hourly weather updates throughout the day produced by sister KXAN. The station also had a newscast at 5:30 p.m. at one time, also produced by KXAN, which has since been dropped. Today it airs the Orlando-based morning show The Daily Buzz.
KNVA is home of the San Antonio Spurs basketball games in the late-fall early spring season, but KXAN shares in on broadcasting half the games as well.
[edit] Affiliation changes
In January 2006, it was announced that UPN and The WB will be shut down, and a new network would be formed, called The CW. At first, this move put KNVA's future in doubt, as UPN affiliate KCWX was announced as the affiliate of the new network. KCWX, based for the San Antonio market, had also been supplying the Austin area with UPN programming since the demise of KVC some years earlier. Viewers were left speculating that KNVA's only options would be to take up My Network TV or revert to independent status. But in a surprise move on April 18, 2006, LIN announced that KNVA would join The CW. KCWX now no longer serves Austin; CW programs through KCWX began to be blocked out by Time Warner Cable effective October 1, 2006, while KCWX's syndicated programming continued to be shown on Time Warner Cable until April 3, 2007, when Time Warner officially dropped KCWX from its Austin cable channel lineup.
Over a week later, on April 26, it was announced that KNVA would also carry My Network TV as a secondary affiliation. [3] To date, KNVA is one of two stations in the country carrying both The CW and My Network TV (the other is KWKB in Iowa City, Iowa). KNVA airs My Network TV from 9-11 pm Central Time weeknights, immediately following CW programming.
On August 1, a video posted to the KNVA/KXAN partnership website revealed KNVA would be officially known as "The CW Austin," and the secondary affiliation would be known as "MyNetworkTV on The CW Austin."
[edit] HPN - Hill Country Paramount Network (1995-1998)
KXAN controls a number of low-powered broadcast translator stations around Central Texas, including KHPZ-CA, KHPM-CA, and KHPB-CA. KXAN had been simulcasting its programming on the translators since their launch; however, with the launch of UPN, KXAN and KNVA opted to create a secondary simulcast feed of KNVA's programming, but replaced The WB's primetime schedule with that of UPN. The network of translators was referred to as HPN - the Hill Country Paramount Network and was in service from 1995 to 1998.
In 1998, Austin low-power station K13VC (operated by KTBC) picked up the UPN affiliation, in a move designed to give UPN greater cable coverage (at least in the city of Austin) as well as slightly stronger over-the-air reception than the translators provided for. Today, the translator network is used to simulcast the programming of KBVO-CA [4], a TeleFutura affiliate that is also owned and operated by LIN TV and KXAN.
[edit] Address
908 W. Martin Luther King
Austin, TX 78701
[edit] Logos and advertisements
 KNVA logo "Austin's WB 54" from 2001-2004. |
[edit] External links
- KNVA website
- Query the FCC's TV station database for KNVA
- BIAfn's Media Web Database -- Information on KNVA-TV
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