KMGV
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| KMGV | |
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| Broadcast area | Fresno |
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| Branding | "Mega 97.9" |
| Slogan | Mega Oldies |
| Frequency | 97.9 (MHz) |
| Format | Rhythmic Oldies |
| ERP | 2,100 watts |
| HAAT | 611 m |
| Class | B |
| Callsign meaning | K MeGa Variety |
| Owner | Peak Broadcasting |
| Webcast | Listen Live |
| Website | www.mega979.com |
KMGV is located in the Fresno, California area and broadcasts at 97.9 FM. It is owned by Peak Broadcasting, which acquired KMGV, and several other Fresno market stations, in November 2006 from CBS Radio.
KMGV was originally owned by the McClatchy family. It was originally the FM sister station to KMJ, with the callsign KMJ-FM. Known as "Music 98", the station broadcast classical music, then pop standards. In the early 1980s the callsign was changed to KNAX and the format was changed to country. KNAX' competition at that time was KMAK, an AM station that had adopted the Country format in the late 1960s. By 1985, KMAK had changed format to News/Talk, and KNAX was the sole Country outlet for the Fresno area.
This lasted until 1992 when 93.7 changed format to Country as "Kiss Country". Both stations co-existed until KNAX was sold to Henry Broadcasting, which also owned 93.7. The format of KNAX was altered to a mix of classic Country with a few currents at this time. The station adopted the nickname of "Kickin' Country 98", and the original KNAX logo was replaced.
In July of 1998 KNAX was replaced by KMGV, "Mega 97.9". Its current format is Rhythmic Oldies
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