Kiwiburger
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The KiwiBurger is a hamburger sold at McDonald's restaurants in New Zealand. It consists of an all-beef patty, egg, tomato, lettuce, cheese, onion, cooked beetroot, sauce and mustard in a toasted bun. The egg is fried in a round shape. The burger was also sold in Australia, under the name McOz, however did not include an egg. The McOz has been discountinued, and has been replaced by the McFeast Deluxe.
The New Zealand ad for the KiwiBurger had a well-known song, consisting of 46 Kiwiana items, which was printed on the box for some time:
"Kiwis love, hot pools, rugby balls, McDonald's, snapper schools, world peace, woolly fleece, Ronald and raising beasts, chilly bins, cricket wins, fast skis, golf tees, silver ferns, kauri trees, Kiwiburger, love one please. Cos we love All Blacks, thermal dacks, egg and cheese, walking tracks, sheep, beef pattie, marching girls, tomato, lettuce, paua shells, gumboots, punga shoots, floppy hats and kiwifruits, beetroot, buzzybees, moggy cats and cabbage trees, onions, kakapos, kia-oras, cheerios, jandals, sandals, ketchup, Coromandels, swandri's, butterflies, mustard, fishing flies, hokey-pokey, Maori haka, Kiwiburger, that's our tucker..."
McDonald's introduced the Kiwiburger in 1991 but later discontinued it as it was unprofitable due to the cost of the ingredients. The burger had ingredients that were not a part of any other product (beetroot for example), and the egg had to be cooked on a special grill which impeded operations (because of the temperature and timing). Due to popular demand, the KiwiBurger was re-introduced to McDonald's New Zealand menu in May 2007[citation needed].
In September 2007 a "Vote KiwiBurger" advertising campaign was run by McDonald's to promote retention of the KiwiBurger.
[edit] External links
- Entry on FastFoodFever.com
- McDonald’s celebrates return of KiwiBurger on Scoop.co.nz
- McDonald's announces an election worth voting for on Scoop.co.nz
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