KAWO (FM)
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| KAWO | |
| City of license | Boise, Idaho |
|---|---|
| Broadcast area | Boise metropolitan area |
| Branding | Wow Country 104.3 |
| Slogan | "Idaho's ONLY source for 104 in a Row!" |
| Frequency | 104.3 (MHz) |
| First air date | 1979 |
| Format | Country music |
| ERP | 52,000 Watts |
| HAAT | 786 meters |
| Class | C |
| Facility ID | 63916 |
| Transmitter Coordinates | |
| Former callsigns | KLTB, KTMY |
| Owner | Peak Broadcasting, LLC (Peak Broadcasting of Boise Licenses, LLC) |
| Website | http://www.wow1043.com/ |
KAWO (104.3 FM) is a commercial radio station located in Boise, Idaho. KAWO airs a country music format branded as "Wow Country 104.3". Until 2007, the station was called "My Country 104.3" and its call letters were KTMY.
Contents |
[edit] History
The station operated with the call letters KLTB as "Kool Oldies 104.3" until January 2006 when then-owner Clear Channel Communications flipped it from oldies to a country format.[1] The new format brought new call letters, KTMY, and new positioning as "My Country 104.3". The station's ratings continued to decline, however, and in March 2007 the station was sold to Peak Broadcasting which controlled the station via an LMA until the FCC gave final approval for the sale.
In late May of 2007 KTMY shed its "My Country" imaging to become "WOW Country 104.3".[1] While this involved a change to the on-air talent lineup, imaging, nickname, jingle package, and call letters the station maintained a country music format. One notable programming feature of the station became 104-minute music sets, a nod to the station's broadcast frequency.[2]
Ratings under the current format have improved sharply, up from a 1.4 12+ rating in Spring 2006 to a 2.0 rating in the Spring 2007 book.[3]
[edit] Talent Lineup
Mornings 5am - 9am "The Outlaw" Don Jarrett and Amber Lee
Middays 9am - 2pm Robin Scott
PM Drive 2pm - 7pm Tarzan Dan
Nights 7pm - 12Mid "Ranger Rick" Stewart
[edit] References
- ^ a b "My Country to get a jolt of WOW!", Idaho Radio News, April 24, 2007
- ^ Deeds, Michael, "Deeds: WOW. White Stripes, Shorty's, Stigers", Idaho Statesman, May 31, 2007.
- ^ "Ratings: My/Wow: Slight improvement", Idaho Radio News, August 18, 2007
[edit] External links
- KAWO official website
- Query the FCC's FM station database for KAWO
- Radio Locator information on KAWO
- Query Arbitron's FM station database for KAWO
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