Jockey International
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Jockey International, Inc. is a company known for its line of underwear, sleepwear, and socks for men, women, and children. The company is based in Kenosha, Wisconsin, in the United States, and is known for having invented the first men's brief in 1934. [1] The company began producing women's underwear in 1982.
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[edit] History
Coopers Inc., founded by Samuel T. Cooper, in 1876 was started as a hosiery business. Cooper began the business when he learned that lumberjacks were suffering from blisters and infections caused by poor wool socks. In 1900 Cooper began making undergarments and demand increased so quickly that by 1902 an extensive new factory was built to support sales.
By the 1930s Coopers was nearly bankrupt due to hardships caused by The Great Depression until two important events occurred. The first, Harry H. Wolf, Sr. began working with the company to reorganize and save it. Then in 1934 Coopers designed a new style of underwear called the brief. On January 19, 1935 the Jockey brief was introduced in a Marshall Field and Company display window. Store management thought it was ludicrous to be displaying such skimpy underwear on a day when the worst blizzard of the winter was hitting Chicago, a day for long johns if there ever was one, and ordered the display removed. Before the display could be taken down, six hundred packages of Jockey Shorts were sold. Thirty thousand pairs sold in the next three months, and Jockey began "Changing the Underwear Habits of the Nation."
Jockey briefs sold out in every store almost immediately, so in a brilliant marketing move Coopers sent its “Mascu-liner” airplane to bring special deliveries of “masculine support” Jockey briefs to desperate retailers.
Today, Coopers is known as Jockey International, Inc.. The privately held company has operated for 125 years and is headquartered in Kenosha, Wisconsin. Today Jockey is a recognized Trademark in over 120 countries.
[edit] Current position
In 2000, Jockey began selling products directly on-line at jockey.com. It also operates roughly 100 stores across the United States and millions of consumers have joined the Jockey Club loyalty program since its launch in 1996. Jockey.com has a lot of product images.
Jockey manufactured Life and formfit brands temporarily for Wal-Mart and Target, respectively. Jockey continues to manufacture the Life brand of men's underwear but has discontinued the women's line as of 2002, according to a Jockey customer represenative.
In 2005 Jockey introduced its direct-selling division Jockey Person to Person. The independent sales force, known as Comfort Specialist consultants, sell products for women. Product lines include activewear, sleepwear, loungewear and a variety of comfort items.
[edit] Jockey Being Family
Jockey Being Family is Jockey International's community relations initiative focused on supporting families after they’ve adopted a child. Through this initiative, Jockey strives to increase awareness of and accessibility to post adoption services nationwide for adoptive families. [2]
[edit] External links
- Company website
- Person to Person divisional website
- Jockey International, Inc. information at Hoover's Online
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