Jim's Restaurants

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Jim's Restaurants
Type	Restaurant
Founded	1947
Headquarters	San Antonio, Texas
Key people	G. Jim Hasslocher, Chairman Jimmy Hasslocher, president & COO
Industry	casual dining restaurant
Website	www.jimsrestaurants.com

Jim's Restaurants is a chain of restaurants owned by San Antonio-based Frontier Enterprises. Jim's, best known for its breakfast and charbroiled Frontier Burgers, was begun in 1947 when founder G. Jim Hasslocher built his first burger stand, which became a drive-in burger joint with carhops and eventually led to full-service restaurants in several locations.

As of February 2007, Frontier operates 15 locations in the San Antonio area and 3 in Austin. Three of the San Antonio locations have been renovated to the new, slightly more upscale Jim's Café and Coffee Bar format. In addition to new menu items, Jim's Café and Coffee Bar offers coffee drinks, pastries, and wireless Internet connections.^[1] Frontier Enterprises also opened the Magic Time Machine theme restaurants in 1973, with one each in San Antonio and Dallas (the Austin location was closed).

At one time, Frontier operated nearly 30 stores statewide in San Antonio, Dallas and Houston.^[1] Jim's would eventually exit the Dallas and Houston markets. In San Antonio, it took over eight Shoney's diners in 1998 and later converted them to Jim's.^[1] Frontier also operated the Tower of the Americas' restaurant at HemisFair Park in San Antonio for more than three decades. The Houston-based Landry's Restaurants chain was awarded the operating contract for the Tower restaurant in 2005.

In February 2007, Frontier hired Dennis Greenia as the company's chief marketing officer. Greenia, a former marketing executive with Coca-Cola, Burger King and Taco Cabana, will be responsible for all marketing, strategic planning and advertising for the corporation.^[2]