Jenny Abramsky
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Jenny Abramsky, CBE, (born 7 October 1946) is chairman designate of the UK's National Heritage Memorial Fund (NHMF), due to take up her new role on 1st October 2008 [1]. The NHMF makes grants to preserve heritage of outstanding national importance. Jenny Abramsky is currently the most senior woman in the BBC where she is Director of Audio and Music. She is the daughter of Professor Chimen Abramsky and the granddaughter of Yehezkel Abramsky. She was educated at Holland Park School in London and the University of East Anglia, where she read English.
In 1969, Abramsky joined the BBC as a programmes operations assistant, and in 1973 was appointed as a producer of The World at One. She became the first woman editor of the agenda-setting Today programme, ran the first Gulf War Radio 4 News FM service, and went on to launch Britain's first continuous news and sport radio station, Five Live, before repeating the feat on TV with BBC News 24. She also launched the BBC's online news website, news.bbc.co.uk which became one of the world's most highly accessed websites.
Abramsky became Director of BBC Radio in January 1999 and was subsequently promoted to the BBC's Executive Board with over all responsibility for BBC Radios 1, 2, 3, 4, and Five Live; as well as the BBC digital radio stations 1Xtra, 6 Music, BBC 7, Five Live Sports Extra and the Asian Network; the three BBC orchestras based in England; and the Proms. In 2006 she became Director of Audio and Music – adding online services, audio on demand and podcasting to her remit of broadcast radio. She had an annual programming budget of £236 million (about US $475m) and a staff of 1,681.
Abramsky was widely considered a huge success at the BBC and was one of the few senior executives almost universally admired. Under her leadership, by the first three months of 2007 the BBC's radio stations had an audience share of 56.6 percent – compared with the 13.9 percent of listeners shared by all commercial radio broadcasters – and a reach of almost 33.5 million people – a record, according to Guardian newspaper (9 July 2007). The paper listed Abramsky as the 18th most powerful person in the UK's media, though she had slipped from No. 11 in the paper's 2006 ranking [2].
She is married to Alasdair Liddell, former head of planning for the NHS, who quit to go into private business. Their son is a director and producer of science programmes, and their daughter is a producer for ITV.
