It Bag

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It Bag is a colloquial term from the fashion industry used in the 1990s and 2000s to describe a brand or type of high-priced designer handbag by makers such as Hermès or Fendi that becomes a popular best-seller.

Contents 1 History 2 Examples 3 See also 4 References

[edit] History

The term was coined in the 1990s with the explosive growth of the handbag market in fashion. Designers vied to produce one bag that would sell hundreds of thousands of units by becoming the bag "of the moment" -- a single handbag style that would spread like wildfire in popularity through the intertwined worlds of fashion and celebrity, aided by clever or just plain lucky marketing. Another way to define them is to say what other bags are not: "They are most definitely not it bags in the sense that they become isn't bags the next season." (Poppy Harlow)

As consumers have become more demanding, and in the face of structural changes in the handbag market, the "It Bag" is declining in popularity^[1]. More and more fashion companies are diversifying their offers, and no longer does one style blaze through a season.

[edit] Examples

• Hermès Birkin, named after actress Jane Birkin
• Hermès Kelly, named after actress and later Princess of Monaco Grace Kelly
• Balenciaga Motorcycle
• Botkier Bianca Satchel
• Botkier Trigger
• Bulga Butterfly
• Chloé Edith
• Chloé Paddington
• Fendi B
• Fendi Spy
• Kooba Sienna
• Louis Vuitton Speedy
• Marc Jacobs Stam, named after model Jessica Stam
• Marcela Calvet Fay Dorys in alligator
• Rebecca Minkoff Morning After Bag
• YSL Muse
• YSL Downtown
• Treesje Asher Grande

[edit] See also

• Birkin Bag

[edit] References

• Eric Wilson, New York Times, "Is This It for the It Bag" Nov. 1, 2007

[1]

• Poppy Harlow, "The "It" Bag That Isn't" [2], Showbuzz.com, February 9, 2007.
• "The It bags...a must?" [3], Softpedia, January 22, 2007
• Hottest "it" bags of the moment [4], Handbaggers