ISCI
From Wikipedia, the free encyclopedia
An ISCI (Industry Standard Commercial Identifier) code conforms to a standard used to identify commercials (aka "spots") aired on commercial television worldwide, for TV stations, ad agencies, video post-production houses, radio stations and other related entities to identify commercials for airing.
It was first developed in 1970 by and for American local affiliate TV stations, the TV networks that serve the affiliates, and ad agencies, to distribute commercial television advertisements more efficiently. The ISCI coding system has been maintained and operated by the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA) since 1992. Prior to then, ISCI was independently maintained by its users.
An ISCI code is usually a set of 8 digits, with the first four being alphabetic, and the remaining four being numerical, in the format of XXXX1111. The alphabetical digits usually represent the advertiser (some examples are QWAN for Wells Fargo Bank, KOCL (and more recently CL) for Coca-Cola, and PEMX for Pepsi), and the numerical digits usually represent the spot itself, with different numbers used for either different spots, or different versions of the same spot.
For example, a :30 second spot might have a code of XECA1263, while the same commercial in a shortened :20 or :15 version (or in a different language such as Spanish) might have a slightly different code of XECA1264. The important thing to remembers is that the ISCI code is unique to each individual commercial. The slightest change to an ad will lead to the use of another code. In some cases where a spot is updated or changed, or subject to change the suffix R followed by a number indicates a revision. For example, YHTX6265 would be the isci used by Home Depot for a lawn and garden product. If the price changed and the ad was the same otherwise YHTX6265R1 may be used to indicate that it is the first revision of that spot.
ISCI codes are usually printed on the video cassette label of a commercial, as well as being present in the production slate and/or countdown preceding the commercial on the tape or on digitally transmitted files through Telestream, DGS/Fastchannel, Firstspin, Slingspot or other media distributors used by the industry.
The ISCI coding system was replaced by a new system developed by the AAAA & ANA called "Ad-ID". Ad-ID is similar to ISCI, but is 12 digits in length (four alpha and eight alphanumeric characters). This literal extension of ISCI was developed to better suit the identification of advertisements outside of television broadcasting, such as print and the internet.
