Insider Pages
From Wikipedia, the free encyclopedia
| Insider Pages | |
|---|---|
 |
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| Type | Private |
| Founded | 2004 |
| Headquarters | San Francisco, CA, USA |
| Industry | Consumer Internet / Local Search |
| Website | www.insiderpages.com |
Insider Pages is an online local search company that aggregates consumer reviews on neighborhood merchants. The company, based in Redwood Shores, California, has over 600,000 reviews of local merchants around the country.[1] Insider Pages was founded by Stuart MacFarlane in 2004. On March 27, 2006, the company announced an $8.5 million investment by Sequoia Capital, Softbank Capital, and Idealab.[1]
In press coverage, the company has distanced itself from other social networking companies that target the "YouTube generation" by arguing that it serves a very different demographic: young and middle-aged families who own homes in urban and suburban areas.
After laying off 2/3 of their total staff [2] in January 2007, they were later acquired (for an undisclosed amount) by CitySearch in March 2007.
[edit] Features
Some of the site's top features include:
- Multiple reviews per business
- User photos of businesses
- Interactive Maps
- "Helpful" / "Not Helpful" rankings
- Free Merchant promotion tools
- Favorite businesses by city
- Fundraising programs for charity organizations
[edit] Further reading
- "Let's Say Your Toilet Backs Up. How Do You Find a Good Plumber?", New York Times, 2006-08-05.
- Stefanie Olsen. "Online ad sellers think local", CNET News.com, 2005-05-02.
- Stefanie Olsen. "Idealab chief stakes out new direction in search", CNET News.com, 2004-10-04.
