Imagination Games

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Imagination Games

Type	Private
Founded	1982
Headquarters	Adelaide, Australia
Key people	Shane Yeend, CEO
Industry	Games
Website	www.imaginationgames.com

Imagination Games is a multi-platform game company that creates, produces and distributes interactive entertainment. It has developed socially interactive games across a number of formats including traditional games and puzzles, DVD and mobile.

1 History
- 1.1 CEO
2 Partnerships
3 Games
4 References

[edit] History

Founded 23 years ago in Adelaide, Australia, by Shane Yeend, Imagination Games pioneered the concept of “Interactive entertainment” within the board game industry. Utilizing patented DVDi technology, DVD Game Pro, Imagination Games changed the way consumers can play games. Currently, it holds licenses to some of the hottest titles in entertainment and can be found in over 85,000 retail outlets worldwide. Most notably, Imagination Games is home to last year’s number one selling DVD game in the US, Deal or No Deal, featuring Howie Mandel.

[edit] CEO

Shane Yeend is the CEO and founder of Imagination International Corporation. He created the concept and foundation of Imagination, “interactive entertainment” by combining social game interaction with television and DVDs. In the last six years, Shane has transformed DVD games into a brand-new $400MM global entertainment consumer category. Since its conception, Imagination has grown to a $150MM business, with products available worldwide.

[edit] Partnerships

[edit] Universal Pictures

Imagination Entertainment has partnered with Universal Pictures (UK). Today the companies announced a multiple game distribution deal to optimize the consumer DVD game category in the UK . The Imagination and Universal partnership will diversify the DVD game industry by introducing a range of new DVD game titles and types to retailers.

[edit] uWink

In July 2007, Imagination Games and uWink, a developer of digital entertainment software and an interactive restaurant concept, announced a game distribution agreement. The agreement states that Imagination’s “Fact or Crap” game will be added to uWink’s restaurant tabletops. This game will be in addition to the current tabletop selection of trivia games, horoscopes, movie trailers and more. uWink customers will be able to play "Fact or Crap" via uWink's touch screen terminals located at every table. In addition to being able to play the game while you eat, uWink will also be providing their patrons with the option of purchasing the "Fact or Crap Beat Da Bomb" DVD game and other Imagination games.

[edit] Granada Ventures

Imagination Games and Granada Ventures have announced a licensing deal for the Catchphrase DVD game. The DVD game will feature the host Roy Walker who hosted the television version. The game will be available for purchase in October 2007. The game is for 2 to 4 players, ages 8+.

[edit] 20th Century Fox Home Entertainment

20th Century Fox Home Entertainment and Imagination Games did a national promotion for Valentines’s Day. The promotion brought awareness to a variety of Fox catalog titles for Valentine's Day. Consumers who bought one of Fox's Valentine's Day DVDs along with an Imagination Games' Battle of the Sexes board game received a $3 off coupon.

[edit] Games

[edit] DVD Games

Planet Earth
Singing Bee
In Order To Win
Would You Rather
Who Wants To Be a Millionaire
Family Feud 3rd Edition
Family Feud Movies
Fact or Crap Beat da Bomb
WildLife DVD Board Game
SeaLife DVD Board Game
Shout About TV everyday!!!
Shout About Movies
Shout About Music
The Brain Game
America's Funniest Home Videos
BS
Battle Of The Sexes 2nd
Beat The Parents
Bert’s Family Feud
Bunco
Celebrity Bingo
Charades
Dance Dance Revolution DVD Game
Deal or No Deal
Derby Day
Disney Trivial Pursuit
Mecca Bingo
Shane Warne’s Cricket Test
Sudoku
DVD Ball
Family Feud 2nd Edition
Family Fortunes UK
Let's Make a Deal
Live Bingo
MGM Screen Test
Name That Tune 80’s Edition
Pirates Of The Caribbean DVD Treasure Hunt
Pop-A-Razzi
Press Your Luck
Shrek Bingo
Spin the Bottle
Suggs 80’s Quiz Night
UEFA Champions League

[edit] Board Games

Fact Or Crap
Backwords
The Wrong Game
Mind Twist
Urban Myth
Stupidopoly
Boys Are Stupid! Board Game
Beat The Clock
To Tell The Truth
Sudoku
Jumble
Travel Trivia Challenge

[edit] Other Products

Tetris Cube
Left Center Right
Wet Head
Snipe It

[edit] Awards

2007 DVDA Award - Content Owners Excellence in Game Discs: Pirates of the Caribbean
2007 Creative Child Awards - Game of the Year: Wildlife
2007 Creative Child Awards - Preferred Choice: Beat The Parents
2007 Creative Child Awards - Seal of Excellence: Pirates of the Caribbean

[edit] References

Categories: Australian video game companies

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